The tech is growing fast, and to this day the Metaverse has become the newest macro-goal for many of the world’s tech giants. The world is currently reaching a new era of technology where the physical and digital worlds are being merged. According to research firm Strategy Analytics, the global Metaverse market is forecast to hit nearly $42 billion globally by 2026. Big brands and multiple industries currently trying to develop and emerge into the Metaverse, the significant one comes from the fashion industry. Taking the Nike brand as a case study, this study aims to study the issue of physical digital experience originating from the Metaverse and integrate it with the Nike brand image. This research will cover how the Metaverse concept can be applied to furniture, as well as include a physical digital experience for users that can influence Nike’s consumer purchasing decision process, and innovation by lowering barriers for consumers to familiarize themselves with the metaverse with an empathetic design process. Qualitative data collection will be done through observation and content analysis.