Yudi Ramdhani, ST, M.Kom

Yudi Ramdhani, ST, M.Kom

ARS University

Collaboration Between BINUS University and Universitas ARS: Enhancing Digital Marketing Strategies for the Future

BINUS University proudly collaborated with Universitas ARS to host a teaching session focused on Marketing Communication using Digital Media Channels. This initiative aligns with BINUS’s commitment to equipping students with cutting-edge digital marketing skills and technological advancements in SEO & SEM strategies.

Program Overview: Marketing Communication using Digital Media Channels

  • Date: November 9, 2021
  • Institution: Universitas ARS
  • Type of Collaboration: Teaching – Local University
  • Speaker: Yudi Ramdhani, ST, M.Kom, a digital marketing expert with extensive experience in SEO & SEM optimization.
  • Participants:
    • From BINUS: Binusian 24 students (Class LD76).
    • From Universitas ARS: Faculty and students from the Computer Science Department.

Objectives and Key Takeaways

  1. Mastering SEO & SEM Techniques
    • Students learned how to apply Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to boost business visibility.
    • Practical exercises helped students understand how to implement digital marketing campaigns effectively.
  2. Real-World Applications of Digital Media
    • The session explored the role of Google Ads, keyword analysis, and social media marketing in optimizing brand presence.
    • Case studies demonstrated how businesses successfully use SEO & SEM to improve their market reach.
  3. Building a Strong Digital Marketing Foundation
    • The program provided students with actionable insights into digital business growth, customer engagement strategies, and data-driven marketing decisions.
    • The speaker emphasized the importance of staying updated with the latest trends in digital marketing.

Supporting Documentation and Materials

The session was supported by:
✅ Speaker’s Curriculum Vitae
✅ Attendance List
✅ Presentation Materials
✅ Program Rundown
✅ Event Documentation

Impact and Future Directions

This collaboration with Universitas ARS marks a significant step in BINUS University’s efforts to prepare students for the evolving digital marketing landscape. By engaging with industry professionals, BINUS ensures that its students gain practical experience and industry-relevant skills.

Looking forward, BINUS plans to:
📌 Strengthen partnerships with Universitas ARS and other institutions for more digital marketing training sessions.
📌 Introduce advanced workshops on AI-driven marketing, social media analytics, and digital branding.
📌 Equip students with certifications in SEO, SEM, and Google Ads to enhance their employability.

Together, BINUS University and Universitas ARS are shaping future digital marketers who are ready to excel in the global marketplace.