Introduction

The Creativepreneurship Program, part of the BINUS Business School Undergraduate Program, is designed to develop future entrepreneurs and business leaders who combine creativity, innovation, and technology to create sustainable business ventures. The program has achieved “Unggul” National Accreditation from LAMEMBA and aligns with international quality standards through AACSB Accreditation since 2020.

Guided by industry-relevant curricula and experiential learning approaches, the program emphasizes the development of entrepreneurial competencies, digital business capabilities, and innovative mindsets required to thrive in today’s dynamic global economy. Students are challenged to transform ideas into impactful ventures while creating value for society through ethical and sustainable business practices.

A distinctive feature of the program is its commitment to ensuring that every student graduates with an established business venture that demonstrates measurable performance and growth potential. Through this approach, students gain real entrepreneurial experience before entering the professional world.

The program offers three flagship streams that support students in building and scaling their businesses:

  1. Creative Business
  2. Creative E-Commerce
  3. International Business & Entrepreneurship

Learning is enriched through various experiential and internationalization initiatives, including Entrepreneurship Living Laboratory, Market Testing and Commercialization Projects, Investor Pitching Sessions, Mentoring, Coaching, Counseling, Business Facilitation Programs, and Collaborative Online International Learning (COIL), enabling students to gain hands-on experience, global perspectives, and cross-cultural collaboration skills.

Graduates earn a Bachelor of Business and are prepared to become innovative entrepreneurs, business creators, startup founders, digital business leaders, and changemakers capable of driving innovation, digital transformation, and sustainable growth in creative industries and beyond.

Vision

“A world-class business school dedicated to fostering innovation, driving digital transformation, and promoting sustainability to empower the society in serving and building the nation.”

Mission

Educating BINUSIANs to develop exemplary characters through a holistic approach by educating BINUSIANs to be ethical and innovative graduates with multiple skills to deal with business and digitalization challenges.

Resolving business and entrepreneurship issues with meaningful and relevant research by encouraging BINUSIANs to advance knowledge and practices through high-quality research.
Empowering BINUSIANs to continuously improve business communities by nurturing the BINUSIAN SPIRIT for personal and professional development.
Fostering BINUSIANs through self-enrichment by encouraging BINUSIANs to address business community challenges through academic and community service activities.

Competency Goals

  1. Business Concept
    Each student should be able to comprehend, design, and implement business concept
  1. Entrepreneurial Acumen
    Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, and analytical thinking as well as using effective communication skills, ICT skills, and collaboration.
  1. Ethics
    Each student should be able to apply the values of Pancasila, ethics, and professionalism in conducting business practices.
  1. Sustainable Business Perspective
    Each student should have the capability to implement a business concept with a focus on sustainability.

Prospective Career of the Graduates

  1. Entrepreneur
  2. Intrapreneur
  3. Business Developer
  4. Business Planner
  5. Business Consultant
  6. Digital Business Specialist
  7. Global Entrepreneur

All graduates are required to develop and operate a viable business venture with measurable performance indicators as part of their graduation requirements. Building Businesses, Creating Impact, and Shaping the Future.