On November 24, 2023, POT Branding House collaborated with BINUS University to host a seminar during the BINUS Festival in Bandung. The event, titled “Identitas Nusantara”, celebrated Indonesian identity through the lens of design and branding.
The session was led by Aulia Akbar, the renowned designer behind the Logo IKN (Ibu Kota Nusantara). Aulia shared the creative process and vision behind the iconic logo, emphasizing the importance of cultural identity and storytelling in design. Through his presentation, participants gained valuable insights into the role of branding in representing and preserving national heritage.
The objective of the seminar was to explore the connection between design and cultural identity, inspiring students to use their creative skills to highlight and celebrate Indonesia’s rich heritage. Participants included students from all BINUS programs, ensuring a diverse and multidisciplinary audience.
The event was well-documented, with materials including Aulia Akbar’s curriculum vitae, presentation slides, attendance records, and a detailed rundown. A recording of the session was also provided, allowing attendees to revisit the inspiring lessons shared.
This collaboration between POT Branding House and BINUS University showcased the power of design as a tool for storytelling and cultural preservation. By combining academic insights with professional expertise, the seminar encouraged students to think critically about how their creative work can contribute to Indonesia’s identity and legacy.
Together, POT Branding House and BINUS University created a platform to celebrate and promote the richness of Indonesian culture, inspiring students to embrace and champion their heritage in their creative endeavors.