on March 28, 2023, a remarkable collaboration unfolded between New World Together, an innovative institution, and BINUS University’s Creativepreneurship Program. This initiative aimed to bridge academia and industry, blending sustainability and business in an inspiring synergy.
The event, a teaching session titled “Sustainable Business Model”, was led by the visionary speaker, Benjamin Casteillo, known for his expertise in sustainability and transforming business ecosystems. Students and lecturers from BINUS’s Creativepreneurship and Digital Business Innovation (DBI) programs eagerly gathered to explore the topic.
With an ambitious objective of empowering participants to transform sustainability concepts into actionable business models, the session wasn’t just a lecture—it was a journey into the heart of sustainable innovation. Benjamin shared insights on how businesses could integrate sustainability into their ecosystems while creating value for stakeholders and the planet.
The session was interactive and enlightening, featuring a series of presentations and discussions, supported by well-prepared materials, including Benjamin’s curriculum vitae, presentation slides, and a detailed rundown. Each participant received the tools and inspiration to design sustainable business strategies, while the event documentation, including attendance lists and recordings, ensured its impact extended far beyond the day.
This collaboration exemplified how partnerships between academia and industry can ignite ideas, inspire creativity, and foster a generation of sustainability-focused entrepreneurs. It showcased BINUS’s commitment to preparing students for real-world challenges and New World Together’s passion for sustainable development.
Together, they created not just an event but a milestone in the journey toward a more sustainable future.