March, 28 2023 At BINUS University, where innovation meets education, the Creativepreneurship program consistently pushes boundaries to prepare students for the dynamic world of business. Among the cornerstone topics shaping future leaders is Human Resources Management (HRM), a discipline essential for fostering innovation, organizational growth, and entrepreneurial success.
In this inspiring session, led by Deden Hermaddin, S.E., M.M, an expert in human resource strategy from PT. Tectona Cipta Niaga, students of BINUS University’s Creativepreneurship program are introduced to the basic concepts of HRM. The session emphasizes the pivotal role of HRM in creative industries, where the talent, passion, and creativity of individuals drive success.
Through engaging discussions and case studies, participants dive into:
- The Fundamentals of HRM: Understanding how recruitment, training, and workforce management create a thriving organizational ecosystem.
- HR’s Role in Creativepreneurship: How HR practices align with innovation, entrepreneurship, and sustainable business growth.
- Building Culture in Creative Teams: Strategies for fostering collaboration, creativity, and productivity in diverse work environments.
The session’s objective is simple yet profound: equip students with the knowledge and tools to identify, develop, and manage human capital effectively—an indispensable skill for any creative entrepreneur. This aligns perfectly with the mission of the Creativepreneurship program at BINUS University, which is to produce future-ready graduates who are not just business-savvy but also adept at managing the most valuable resource in any organization—its people.
This collaboration between BINUS University and industry experts like Deden Hermaddin ensures that students are not just learners but future leaders in HR and beyond. It’s a commitment to nurturing talent that will redefine industries, one creativepreneur at a time.
