Dr. Zalena Binti Mohd Explores Social Media Marketing Strategies at Bina Nusantara University

Jakarta, [Date] – Bina Nusantara University hosted an engaging International Lecture as part of its global learning initiatives, featuring Dr. Zalena Binti Mohd from Taylor’s University, Malaysia. Themed “TikTok to Checkout: Leveraging Social Media Marketing to Boost Online Impulse Buying Using Omnichannel Platforms,” the event gathered students from the Creativepreneurship Program to delve into the dynamic relationship between social media and consumer behavior in the digital era.

Dr. Zalena’s lecture provided valuable insights into how businesses can strategically use platforms like TikTok and other omnichannel tools to influence consumer decisions and drive online sales. She highlighted real-world examples, discussed current trends, and shared actionable strategies for maximizing the potential of social media marketing. The session also included discussions on building customer engagement and fostering brand loyalty in an increasingly competitive market.

As part of her visit, Dr. Zalena explored the Incubator Space at Bina Nusantara University, connecting with students and faculty to discuss entrepreneurial innovation and opportunities for collaboration. The event reflects Bina Nusantara University’s commitment to empowering students with global perspectives and practical knowledge, fostering their growth as future creativepreneurs in the ever-evolving business landscape.