In a strategic collaboration merging academia with industry, BINUS University collaboration with Mocaca.id initiative a community service to assist Micro, Small, and Medium Enterprises (MSMEs) in Bandung city and district on 5^th, September 2023. This project helps small fashion businesses by providing digital simulations and personalized coaching. These resources can help them improve their business practices and increase their success.

The Partnership for Knowledge Sharing is a program where universities use their scientific, technological, and expert resources to help small businesses, especially those in the fashion creative industry. The program uses digital business simulations and personalized mentoring to help these businesses. A digital application provides business owners with a visual dashboard that shows the competition in the market based on specific product features. This tool, called a Decision Support System (DSS), gives small business owners the information they need to make good decisions.

The project’s goal is to empower MSME partners in a progressively competitive business landscape. Web services like Populix, SurveyMonkey, and YouGov have become indispensable tools for conducting market research in Indonesia. These platforms streamline data collection and translate raw data into visually compelling formats tailored to businesses’ needs. Leveraging web services for market research offers numerous advantages, including shortened project timelines due to automatic data collection and eliminating the wait for paper questionnaire returns. Furthermore, costs are reduced by cutting postage expenses and eliminating manual data entry, with responses processed automatically for real-time access to results. Additionally, web services provide an opportunity to boost brand visibility and reinforce the benefits offered.