no poverty, quality education, decent work and economic growth, industry innovation and infrastructure, peace justice and strong institutions, partnerships for the goals,
Market Entry Strategy to Indonesia (MES) 2024

ORGANIZERS

  • BINUS University, Greater Jakarta
  • Universitas Surabaya (UBAYA), Surabaya

PROGRAM OFFERS

  • 2 credits
  • English-taught classes
  • Visits to industry
  • Cultural trips

PROGRAM SCHEDULE*

Date Day Activity
July 14
 Sunday Arrival in Jakarta
July 15 Monday Campus tour, official opening, and orientation
Lecture 1—Doing Business in Indonesia: Economic, Political and Cultural Considerations
Lecture 2—Internationalization of Business: A Global Perspective
Cultural Exchange
July 16 Tuesday Lecture 3—Export/Import Modes
Lecture 4—Intermediary Entry Modes
Lecture 5—Hierarchical Modes
July 17 Wednesday Visit to SME #1 and #2
July 18 Thursday Lecture 6—Product and Service Decisions
Lecture 7—Sourcing Decision and the Role of the Suppliers
Lecture 8—Pricing Decisions and Terms of Doing Business
July 19 Friday Lecture 9 – Distribution Decisions
Lecture 10 — Communication Decisions and Cross-Cultural Business Etiquettes
July 20 Saturday Free time or cultural trip
July 21 Sunday Depart to Surabaya (participants)
July 22 Monday Campus tour, official opening, and orientation
Current Issues with SMEs Business in Surabaya
Group activity: Project Planning
Group activity: Journalist Assignment
July 23 Tuesday Visit to SME #3 and #4
July 24 Wednesday Group activity: Project Refinement #1
Meet the Facilitators
July 25 Thursday Group activity: Project Refinement #2
Gallery Walk: Project Showcase
July 26 Friday Cultural trip
July 27 Saturday Return to home city/country

*Schedule is subject to change

PROGRAM TIMELINE 

Important Dates Activities
March 1–June 14 Application Submission
June 28 Confirmation of successful applicants
June 29–July 10 Program fee payment*
July 5 Mandatory briefing for all participants and facilitators
July 14 Program starts
July 27 Program ends

REQUIREMENTS

  • Non-Indonesian higher education institution: Be an undergraduate student from any majors
  • BINUS University: Be an undergraduate student from International Business Management Program
  • UBAYA: Be an undergraduate student from any majors
  • Has good command of the English language
  • Be highly motivated and open-minded

PROGRAM FEES

  • Student from non-Indonesian higher education institution: USD 500 (non-refundable).

    The program fee includes all lectures, visits to industry, a shared room and breakfasts for 14 days, partial lunches, local airport transfers, cultural trips, and one-way flight Jakarta–Surabaya.
    Applicants from BINUS’ partner institutions will get 10% discount of program fee (please contact Ms. Debby dlubis@binus.edu to check if your institution is in partnership with BINUS University).

  • Selected BINUS students: FREE.
    The program fee includes all lectures, visits to industry, a shared room and breakfasts for 7 days in Surabaya, partial lunches, local airport transfers, cultural trips, and roundtrip flights Jakarta–Surabaya–Jakarta.
  • Selected UBAYA students: FREE.
    The program fee includes:

    • all online lectures in Week 1
    • all onsite lectures in Week 2
    • visits to industry in Surabaya
    • partial lunches and cultural trip in Surabaya

Notes:

  • An invoice and guidelines on how to make the payment will be sent to successful applicants upon the completion of the selection process.
  • Successful participants must arrange and pay for their return flights from their home country to Jakarta, and vice versa.
  • The program fee is entirely waived for selected BINUS students.

REGISTRATION FORM: https://linktr.ee/binusmes2024
DEADLINE REGISTRATION: June 14, 2024

FAQ

ELIGIBILITY
I am an exchange student at the BINUS University campus. Can I apply? Unfortunately, no. For further information about other programs, please visit: https://io.binus.ac.id/special-programs-for-international-student/.
I am an Indonesian student from an Indonesian university. Can I apply? Unfortunately, no. This program is only for Indonesian students from BINUS University, Universitas Surabaya, or a non-Indonesian higher education institution.
I am an Indonesian student from a non-Indonesian higher education institution. Can I apply? Yes. Please apply as an international student.
I am a non-Indonesian student from an Indonesian higher education institution. Can I apply? Unfortunately, no. This program is only for Indonesian students from BINUS University, Universitas Surabaya, or a non-Indonesian higher education institution.
PROGRAM FEES
I am a student from International Business Management program. I am selected as one of the participants. Should I pay the program fees? No. The program fees are fully waived for you. We will also pay your flight tickets from Jakarta to Surabaya, vice versa.
I am a student from a non-Indonesian higher education institution. I am selected as one of the participants. Should I pay the program fees? Yes. If you receive the invoice, please make the payment by June 14, 2024, at the latest.

Please note that you also must arrange and pay for your own transportation from your home country to Jakarta and return.

 

The program fees include a shared room for 14 nights (both in Jakarta and Surabaya). The check-in date is July 14, 2024. The check-out date is July 27, 2024. If you stay before July 14 or after July 27, you must pay the cost at your own expense.
ENGLISH LANGUAGE PROFICIENCY EVIDENCE
I do not have any TOEFL/IELTS/PET/DET certificates. Can I submit another certificate? Yes.

  • A letter from the home university stating that the applicant has a good command of the English language, or the applicant is taking English-taught courses at the home university, is acceptable.
  • An English course/training certificate that states the score or level of English language proficiency is acceptable.
ATTENDANCE WAIVER (BINUS UNIVERSITY’S STUDENTS ONLY)
Do you provide an attendance waiver? We will submit a attendance waiver request letter to LSC at your respective campus. However, please note that the approval of the attendance waiver is subject to LSC decision.
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