BINUS University’s Initiative for Sustainable Development

In a bold stride toward addressing the challenges outlined in the United Nations Sustainable Development Goals (SDGs), BINUS University launched its Empowering Society initiative in Batu Cermin, Labuan Bajo, and Wonokitri Pasuruan. This transformative project is designed to empower local communities while reinforcing SDGs such as quality education (Goal 4), sustainable economic growth (Goal 8), innovation and resilient infrastructure (Goal 9), peace and inclusive societies (Goal 16), and global partnerships for sustainable development (Goal 17).

A Collaborative Effort for Local Empowerment

Held from July 21 to July 26, 2024, the project exemplifies BINUS University’s commitment to sustainable community development through strategic collaboration. Partnering with the Geospatial Information Agency (BIG) and BAPPENAS, the program focused on leveraging geospatial data and paradiplomatic strategies to address key local issues, enhance tourism potential, and strengthen local micro, small, and medium enterprises (MSMEs).

Activities and Key Outcomes

The initiative kicked off with a comprehensive survey and focus group discussions (FGDs), where community members and stakeholders identified critical challenges and untapped opportunities. These insights laid the groundwork for targeted training sessions aimed at equipping participants with the tools and knowledge necessary for sustainable development.

Highlights of the week-long activities included:

• Mapping Local Potentials and Challenges: Surveys and FGDs were conducted to identify the key issues and opportunities in tourism and economic development. These activities highlighted the unique attractions of Batu Cermin and Wonokitri, such as natural rock formations, cultural heritage, and eco-tourism opportunities, while addressing challenges like limited infrastructure and market access.
• Capacity Building for MSMEs: Workshops provided training in financial planning, business strategy, and digital marketing. Participants also learned about accessing funding opportunities to grow their enterprises, aligning with the national One Village One Product (OVOP) strategy.
• Sustainable Tourism Development: Sessions focused on developing and managing homestays, organizing cultural performances, and creating eco-friendly products. The training encouraged community members to leverage their local resources for a sustainable tourism model.
• Geospatial Data Utilization: Participants were introduced to geospatial tools for mapping and planning. This included practical applications for zoning tourist areas and identifying safe, accessible routes for visitors.
• Digital Transformation: Training sessions on social media utilization, website development, and e-commerce were conducted. These aimed to enhance brand visibility and improve the marketing of unique products and services from Batu Cermin and Wonokitri.

Aligning with the SDGs

The project’s focus on digital literacy, community engagement, and economic empowerment reflects its alignment with several SDGs:

• Goal 4: Ensuring inclusive and equitable education by training local MSMEs.

Photo: Training on Business Strategy and Digital Marketing in Batu Cermin Village

• Goal 8: Promoting sustainable economic growth by enhancing local tourism and entrepreneurship.

Photo: Local Entrepreneurship

Photo: Local Tourism in Wonokitri, Pasuruan

• Goal 9: Leveraging geospatial data to improve infrastructure and foster innovation.

• Goal 16: Building inclusive and peaceful communities through collaborative development models.

• Goal 17: Strengthening global partnerships for local progress.

Community Impact and Future Plans

The initiative left an indelible mark on the Batu Cermin and Wonokitri communities. Participants expressed newfound confidence in leveraging digital tools and applying innovative business strategies. Furthermore, the villages’ tourism potentials, enriched by their unique geological and cultural heritage, are now better positioned for national and international recognition.

Moving forward, BINUS University will continue to support Batu Cermin and Wonokitri through digital financial management training and periodic mentorship programs. These efforts aim to solidify the villages’ positions as models for sustainable community development.