Jakarta, 12 September — Haute couture is more than just a product and high-end services—it’s an experience and a statement of identity contributing to a brand’s long-term success in the market.

(Photo Editor: Mufti Warits)

Our Fashion Student at our fX campus engaged with Mr. Charles-Amaury Quellec, M.B.A., Area Manager for South and East Asia at Rennes School of Business, on the ins and outs of luxury fashion.

Drawing on his rich background with prestigious luxury brands—from collaborating with renowned fashion designers to managing luxury services like private jets—Mr. Quellec provided deep insights into the art of haute couture.

(Photo Editor: Mufti Warits)

The session included a video showcasing Chanel’s Haute Couture collection, providing students with insight into the intricate craftsmanship overseen by Karl Lagerfeld. Afterward, Mr. Dicky Margiya Hutadjulu, S.Sos., M.M., the Subject Content Coordinator of Fashion Design, led an engaging discussion that allowed students to delve further into the topic.

(Photo Editor: Mufti Warits)

Through this lecture, our students gained a deeper understanding of the Haute Couture industry and discovered how brands successfully blend exclusivity with accessibility in their overall business strategies.

“Can the introduction of ready-to-wear products after Haute Couture collections negatively impact a brand’s reputation? ” Velita, one of our fashion design students, asked.

(Photo Editor: Mufti Warits)

Mr. Quellec stated that haute couture strengthens a brand’s identity. High-fashion designs on influential figures enhance brand visibility, allowing ready-to-wear collections to be successful without diminishing exclusivity.