BINUS University has a policy to identify, monitor, and protect species listed in the IUCN Red List and national conservation lists, especially those whose habitats are impacted by the university’s operations, as outlined in a Rector’s Circular Letter No. 1667A/REK/IX/2023 on the preservation of biodiversity and its habitats. This policy is reflected through initiatives that focus on protecting natural habitats, ecosystems, and species in areas where the university is involved. One such initiative is the development of high-quality tourism human resources in Edelweiss Wonokitri Tourist Village, the only village in Indonesia showcasing Edelweiss flowers, a critically endangered species according to the IUCN Red List. This project not only educates visitors about the importance of Edelweiss cultivation and preservation but also actively contributes to raising awareness about the conservation of this rare species. Through such efforts, BINUS underscores its commitment to biodiversity conservation and responsible tourism.