Binus University has partnered with Pasir Mulya village for five years to develop tourism and cultural initiatives. The university focuses on educating the community about waste management and creative thinking, providing resources like tents, solar panels, and new toilets. In 2023, BINUS collaborates with the local government to enhance infrastructure, such as renovating homestay facilities and improving road conditions, with the goal of positioning Pasirmulya as a prominent tourist destination.