Introduction

Public Relations Study Program aimed at those who are willing to learn creating and maintaining positive image and reputation of a product, personal, organization and company. Through various courses that combine the theory of communication and practice, Public Relations Study Program designed to produce a public relations practitioner who has a deep analytical ability, capable of designing the brand-building strategies, having professional communication skills and establishing good relationships with various parties, mastering digital communication technology and being able to compete in the global era.

The study Program curriculum offers a 2 + 1 + 1 program that provides students with 2 years of experience in Malang Campus, 1 year Multi Campus, and 1-year professional experience such as an Internship, Entrepreneurship, Research, Community Development and Study Abroad.

Vision

Become a nationally and globally recognized study program that produce academics and Public Relations practitioners who have competence in managing image and reputation in a professional manner and able to adapt to global developments and carry local values ​in order to fostering and empowering the society.

Mission
The mission of S1 Public Relations study Program is:

  1. Apply innovative and creative global standard learning by utilizing digital technology to achieve knowledge and skills in Public Relations field
  2. Educate and develop characters and professional attitude oriented to local values
  3. Resolve community problems through research in the field of Public Relations that provides real solutions
  4. Take an active role in efforts to improve sustainable community quality life by utilizing competence in the field of Public Relations

Program Objective
The objectives of the program are:

(PO 1) To prepare students with theoretical and technical skills suitable for Public Relations industry

(PO 2) To prepare students with critical thinking, analytical, relations development and strategic planning skills to be successful in Public Relations career

(PO 3) To provide students with relevant digital and creative technology skill to apply in Public Relations field

(PO 4) To provide students with managerial, entrepreneurial and multidiscipline knowledge and skills

Prospective Career of the Graduates
Public Relations Study Program offers extensive industrial fields with prospective careers such as: Public Relations Executive, Public Relations Consultant, Strategic Planner, Spoke Person Expert, Branding and Social Media Strategist, Influencer, Event Planner and Consultant, Marketing Communication, Campaign Expert

Streaming

Public Relations Study Program has Digital Public Relations streaming, which is focus on the skill of composing and implementing branding activities by utilizing technology and various digital platforms.

Academic Degree
Sarjana Ilmu Komunikasi (S.I.Kom.)

Curriculum
Public Relations Study Program consists of 146 credits, divided into 8 semesters. Our 2+1+1 curriculum provides three-years (2+1) of study on campus which will strengthen student’s academic qualities. Meanwhile, the one-year enrichment program of professional/international experience will fortify student’s soft-skills. In order to ensure the quality of our graduates, we collaborate with various national industries, government and non-profit organizations through guest lecturing/sharing sessions/seminars, Global Learning System (GLS), joint projects, field trips, etc. Our teaching and learning process are also supported by various class models such as Regular Class, Creative Class, Smart Class and an integrated laboratory such as Public Relations and Conference Laboratory, MAC Laboratory, Computer Laboratory, Photography Laboratory, etc