An interior designer with a specialization in retail and branded interior design, furniture design, and visual/material exploration in interior environments. My work focuses on how interior spaces can serve as a medium for communicating brand identity while also responding to socio-economic contexts. I blend material experimentation, spatial storytelling, and functional design to create meaningful user experiences rooted in cultural and social awareness.
Qualifications
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Retail & Branded Interior Design: Experienced in designing commercial spaces that reflect brand identity through cohesive, engaging, and user-centered spatial strategies.
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Socio-Economic Design Contexts: Skilled in developing interior concepts that are sensitive to social and economic challenges such as inclusivity, sustainability, and accessibility.
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Furniture Design: Proficient in conceptualizing and prototyping furniture with a focus on function, form, and innovative use of materials.
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Visual & Material Exploration: Strong ability to explore textures, finishes, and material behavior to create interiors with rich sensory and visual impact.
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Interdisciplinary Approach: Active in collaborative projects that integrate branding, sociology, and design technology to deliver context-aware and culturally resonant spaces.
Research
Publication
Intellectual Property
- 2017 Semi-finalist CASA design challenge & Finalist Indonesia Designer Challenge, exhibition at the International Furniture Fair Singapore (IFFS) and several local exhibitions in Bandung & Jakarta
- 2018 Interior Designer IKKON program by BEKRAF placement in Dompu Regency, NTB.Become a speaker and mentor for several activities with a focus on developing creative MSME businesses
- 2019-2022 Interior Project Manager & Senior Designer at Studio Flowers in May, Bandung
- 2024-current Founder & Principal Designer at BYAST Design Studio & Interior Design Lecturer at Binus Malang
Grant:
Penghargaan atas kontribusi sebagai desainer interior dalam program IKKON 2018 oleh Badan Ekonomi Kreatif