Let’s be honest: traditional lip balm is a drag. It’s bulky, it melts, and the plastic tube it comes in will probably outlive us all.

But what if it… didn’t?

A team of five students from Bina Nusantara University saw those problems not as a complaint, but as a business opportunity.

Meet LipShield, the brainchild of Keshia Humaira Hadinata, Patrick Austin, Sharren Sagitha, Maurell Graciella, Neilsen Jonathan.

This wasn’t just a simple idea; it was a collaborative effort by a full team.Their innovation was well received in the market and proved so compelling that it secured a grant from KEMENPORA (the Ministry of Youth and Sports) in 2023.

What is LipShield (And Why Is It a Game-Changer)?

LipShield reimagines lip care. Instead of a stick or pot, it’s a lip balm that comes in the form of paper sheets in a mini box.

The key innovation is its water-soluble paper, making it highly environmentally friendly. After use, the sheet can be dissolved in water, leaving minimal plastic waste.

The team’s research also identified several key problems that LipShield could solve:

  • For everyone: It provides a solution for dry, chapped lips using natural ingredients.
  • For makeup users: It serves as a smooth, non-greasy base for lip matte, improving application.
  • For men: The team’s research noted that many men avoid traditional stick lip balm. LipShield’s discreet, paper-thin packaging is portable, gender-neutral, and easy to use.

A Team Effort: Meet the LipShield C-Suite

Securing a grant like KEMENPORA’s requires more than just a good idea; it requires a solid plan. Each team member, guided by Dr. Glory Aguzman, brought a crucial skill to the table.

  • COO Neilsen Jonathan managed operations. He oversaw prototype experiments and implemented changes based on direct user feedback, such as laminating the inner packaging and resizing the box.
  • CFO Maurell Graciella handled the financials. She developed the detailed Cost and Revenue Projection and pricing strategy, proving LipShield’s market viability.
  • CMOs Patrick Austin and Sharren Sagitha tackled the marketing. They conducted market research to define the target audience and analyzed data that identified the untapped market of male consumers.
  • CEO Keshia Humaira Hadinata guided the overall vision. She led the project from its initial concept to the final prototype, ensuring a cohesive strategy and even directing the product’s advertisement.

entrepreneurs.

“We’d like to thank Dr. Glory Aguzman for pushing us beyond our limits, and BEC for giving us an incredible opportunity and their support. It was a great chance to see what other young entrepreneurs are creating and to build a network,” said Keshia, speaking for the team.

Group Members:

  • Keshia Humaira Hadinata
  • Neilsen Jonathan
  • Sharren Sagitha
  • Patrick Austin
  • Maurell Graciella