By : Kristian Dinata | NIM 2702285952

Lecturer : Irene Teresa Rebecca Hutabarat, S.MB., M.M.

Throughout this semester, I had the opportunity to learn and apply the fundamentals of Entrepreneurship: Market Validation. This journey taught me that building a product is not just about having a good idea, but about truly understanding the people who will use it. Together with my team, I worked on developing a mental health application called JIVA, which was created to address real challenges faced by users in their daily lives.

Through the market validation process, I realized that our initial assumptions often differed from what users actually needed. What we thought was important was not always what mattered most to them. This experience taught me to listen more carefully, accept feedback openly, and use criticism as a tool for improvement. Every insight we received helped us refine our features and better align the application with user expectations.

This journey also reshaped the way I think as an aspiring entrepreneur. I learned that creating a product is not only about technical execution, but also about empathy—understanding user behavior, emotions, and priorities. Being involved in this process helped me become more critical, more adaptive, and more confident in making decisions based on real data rather than assumptions.

Overall, this experience changed how I view product development. I no longer see a product as merely an output, but as a solution that evolves alongside its users. Through JIVA, I learned that market validation is not just a phase in entrepreneurship—it is the foundation for building meaningful and impactful solutions.