By: Brandon Alvaro Haryanto

Lecturer : Irene Teresa Rebecca Hutabarat, S.MB., M.M.

Looking back at this entire project, I can confidently say that it has been one of the most enjoyable and meaningful experiences I’ve had throughout my university journey. I’ve always been passionate about business and creating something from the ground up, so being able to work on Muscle Moo as a real concept—rather than just a theoretical assignment—made the experience feel even more rewarding. Seeing people try our product, give feedback, and genuinely enjoy what we created gave me a strong sense of fulfillment and made me believe that this idea truly has the potential to grow into a real business.

Throughout the semester, I also learned a lot about myself, especially when it came to balancing academic responsibilities, teamwork, and personal commitments. One of the biggest challenges we faced as a group was time management. With everyone juggling classes, assignments, and other responsibilities, aligning schedules was not always easy. There were moments when great ideas couldn’t be executed fully because we didn’t plan far enough ahead or set clear internal deadlines. Looking back, I realize how important it is to structure teamwork early on—by setting clear roles, realistic timelines, and consistent check-ins—to avoid unnecessary pressure later.

Despite those challenges, this project taught me invaluable lessons about collaboration and communication. It wasn’t just about making ice cream or validating a market; it was about learning how to work with others, manage expectations, and adapt when things don’t go as planned. These experiences pushed me to be more flexible, more responsible, and more aware of how important coordination is in turning ideas into reality.

Overall, this semester reaffirmed my passion for entrepreneurship. It reminded me why I enjoy building things, solving problems, and working toward something meaningful with a team. I feel more confident moving forward, knowing that I can apply the lessons I’ve learned—especially in planning, communication, and execution—to future projects. With better preparation and clearer direction, I believe even greater outcomes are possible.

And lastly, a big thank you to Bu Irene for the guidance and support throughout this journey. This experience has truly strengthened my interest in entrepreneurship and motivated me to keep building, learning, and improving.