Playing AIDA in Digital Media Like A Lego (6)
Playing AIDA in Digital Media Like A Lego (6)
by D6583-Lorio Purnomo
Your LEGO Modules to Play AIDA on Mobile Channel Digital Media
Imagine yourself playing lego to build your own creation from the modules provided by Lego. Developing your Campaign is up to your creative ideas on what you want to achieve as a result of a campaign. There is not one fixed solution to achieve the brand’s objective. The variations in combining elements from those four types of modules solely dependent of creativity, technical knowledge as well as consumer behavior understanding of the campaign designer.
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