Playing AIDA in Digital Media Like A Lego (2)
Playing AIDA in Digital Media Like A Lego (2)
by D6583-Lorio Purnomo
AIDA is not Obsolete In Digital Media
Being in digital media doesn’t make the classical Consumer Focused Marketing of Customer Conversion Funnel, known as Awareness – Interest – Desire – Action (AIDA), an obsolete theory. This theory of customer journey toward a purchase of a product or service is still solidly applicable, except for the medium of the journey that now could seamlessly take place on the same media. In this section, I would bring you to a conversion from AIDA journey elements into an equivalent of those in Digital Media.
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