Playing AIDA in Digital Media Like A Lego (5)
Playing AIDA in Digital Media Like A Lego (5)
by D6583-Lorio Purnomo
Converting your Customer’s Interaction into a Lead toward ultimate transaction.
An intelligent system that can analyze visitor’s interaction individually and guard them toward the ultimate transaction. The more intelligent the system, the better quality leads it will generate.
Many variants of leads can be generated from digital media campaign, where it all depends on the type of campaign, brand and product/services that is being promoted. As it is very much dependent on the type of campaign, cost per lead (CPL) also varies between one campaign to another, determined by industry type. For example, CPL for Banking and Finance could be way higher than CPL for Fast Moving Consumer Goods (FMCG), etc.
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