D5368 – Glory Aguzman

Customer is feeling towards marketer which involves a process of the evaluation related to what was expected and what was received from the seller according to Ingrid Feclikova says on (Saeed, Zehou, Hussain, & Haq, 2014:199). Customers are the most important assets of most companies (Schulze, Skiera, & Wiesel, 2012:17).