Introduction

The Visual Communication Design Study Program prepares the young generation to become components of national development, possessing local and global knowledge in visual communication by carrying local history, values, technology, and entrepreneurship. It also prepares them to work and be accepted by the creative industry and society through applying visual communication design by utilizing information and communication technology.

Students are provided with unique capabilities of information technology that can support their future career aspiration in Visual Communication Design by having proficiency in skill & knowledge in synergizing the print, digital, and interactive media. Students can apply their capabilities in a variety of visual communication cases; UX design, brand & branding, information design, design for public, photography, illustration, typography and web design into interactive new media design.

Vision

Visual Communication Design Study Program that produces world-class designers who are able to foster and empower the society, expertise in creative technology and elevating the local values.

Mission

  1. Educate prospective visual communication designers who have commitment to a professional attitude and aware with the local values.
  2. Prepare students to be able to occupy strategic positions and be recognized in the industrial / professional world while still upholding professional ethics and being able to contribute to Indonesian society.
  3. Fostering cooperative relationships with various parties both national and international to always maintain the proficiency of the knowledge for the students.

Program Objective

  • To provide students with the principal know-how of creative visual communication, it’s historical and cultural significance, and its core technology. Together these areas of study will establish in each student a solid ground for well-informed practice or further study.
  • To educate graduates who are capable of producing new media portfolios that vividly demonstrates workmanship, creativity, conceptual insights, and attitudes of a professional design standard.

Student Outcomes

  1. Able to create printed and digital Visual Communication Design (VCD) works that have added values and aesthetics, to overcome problems of identity, mass communication, and competition faced by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication targets, and Visual Communication Design (VCD) prototype solutions that can overcome problems of identity, mass communication, and competition by considering the aspects of ethical, historical, cultural, social consequences, regulations and technology;
  3. Able to analyze efficiency of material utilization and time in the production process of each selected alternative solution prototype of Visual Communication Design (VCD), without changing the essence and aesthetic design;
  4. (2D+ Animation) Able to use the latest technology in the process of creating animation in accordance with applicable concepts, storyline, and principles;
  5. (Illustration, Imaging Art and Science) Able to design visual communication design artwork by focusing on cultural values and local indigenous as the identity of national citizen’s works by combining contemporary elements;
  6. (Illustration) Able to produce illustration design based on the market’s needs and the proper illustration techniques;
  7. (Imaging Art and Science) Able to produce photography and videography works in accordance with technological developments, trend developments and market needs;
  8. (New Media) Able to produce DKV work designs by prioritizing cultural values and local wisdom (local ingenious) as the identity of the nation’s children;
  9. (New Media) Able to produce technology-based design prototypes and creative visual communication concepts with the novelty of integrated media as design solutions;
  10. (Creative Advertising) Able to develop visual communication works that put forward the value of local cultural wisdom in various visual communication media in accordance with the development of information technology;
  11. (Creative Advertising) Able to use product values and consumer’s needs in order to produce relevant visual communication ideas;
  12. (Animation) Able to design animation product with sale value and recognition of copyright (intellectual property) by applied principle design and technology in design process;
  13. (Animation) Able to execute animated work according to the specifications of work expertise;
  14. (Visual Immersive Design) Able to apply technological developments to support creativity in exploring interactive and immersive digital media in visual communication design to meet the needs of industry and society;
  15. (Multidisiplin) Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.