Introduction

The Visual Communication Design Study Program prepares the young generation to become components of national development, possessing local and global knowledge in visual communication by carrying local history, values, technology, and entrepreneurship. It also prepares them to work and be accepted by the creative industry and society through applying visual communication design by utilizing information and communication technology.

Vision

Visual Communication Design Study Program that produces world-class designers who are able to foster and empower the society, expertise in creative technology and elevating the local values.

Mission

  1. Educate prospective visual communication designers who have commitment to a professional attitude and aware with the local values.
  2. Prepare students to be able to occupy strategic positions and be recognized in the industrial / professional world while still upholding professional ethics and being able to contribute to Indonesian society.
  3. Fostering cooperative relationships with various parties both national and international to always maintain the proficiency of the knowledge for the students.

Program Objectives

(POBJ-1) Provide graduates with a global mindset who have Visual Communication Design knowledge that carries the values of local wisdom, technology, and entrepreneurship so that they are able to work and be accepted by the creative industry, society, and the nation through the application of knowledge that is utilized with communication and information technology.

(POBJ-2) To provide graduates that capable to produce the best visual communication design and technology solutions in 2D+ animation, new media, creative advertising, animation, illustrations, imaging art and science, and visual immersion design field.

Student Outcomes

  1. Able to create printed and digital Visual Communication Design (VCD) works that have added values and aesthetics, to overcome problems of identity, mass communication, and competition faced by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication targets, and Visual Communication Design (VCD) prototype solutions that can overcome problems of identity, mass communication, and competition by considering the aspects of ethical, historical, cultural, social consequences, regulations and technology;
  3. Able to analyze efficiency of material utilization and time in the production process of each selected alternative solution prototype of Visual Communication Design (VCD), without changing the essence and aesthetic design.
  4. (2D+ Animation) Able to use the latest technology in the process of creating animation in accordance with applicable concepts, storyline, and principles.
  5. (Illustration) Able to produce illustration design based on the market’s needs and the proper illustration techniques.
  6. (Imaging Art and Science) Able to produce photography and videography works in accordance with technological developments, trend developments and market needs.
  7. (New Media) Able to produce DKV work designs by prioritizing cultural values and local wisdom (local ingenious) as the identity of the nation’s children.
  8. (New Media) Able to produce technology-based design prototypes and creative visual communication concepts with the novelty of integrated media as design solutions.
  9. (Creative Advertising) Able to develop visual communication works that put forward the value of local cultural wisdom in various visual communication media in accordance with the development of information technology.
  10. (Creative Advertising) Able to use product values and consumer’s needs in order to produce relevant visual communication ideas.
  11. (Animation) Able to design animation product with sale value and recognition of copyright (intellectual property) by applied principle design and technology in design process;
  12. (Animation) Able to execute animated work according to the specifications of work expertise;
  13. (Visual Immersive Design) Able to apply technological developments to support creativity in exploring interactive and immersive digital media in visual communication design to meet the needs of industry and society.
  14. (Multidisiplin) Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career

  • Art Director
  • Graphic Designer
  • Illustrator
  • Photographer
  • Videographer
  • Motion Graphic Designer
  • Digital Imaging Artist
  • Entrepreneur
  • Visual Artist 2D+
  • Post-production Artist 2D+
  • Key frame Animator 2D+
  • Storyboard Artist 2D+
  • Game Asset Artist 2D+

Curriculum

There are five main categories in Visual Communication Design program:

  1. Fundamental Design (Semester 1-2)
    Students explore the theories and design practice in terms of design elements & principles, layout, semiotics, visual language, design value, the matters of size, composition, design materials, colors, photography, basic vector imaging, and as well as character building.
  1. Design Execution and Computing (Semester 3)
    Students explore the theories and design practice in terms of visual communication design review, Digital Imaging, illustration, design methods, and aesthetics.
  1. Ideation, Art Direction & Design Integrated (Semester 4-5)
    In this term, students are asked to choose their scientific direction of visual communication design. Students required to have ability in problem solving. This ability will help student in following their chosen scientific direction in choosing the method of developing ideas and present ideas into several media integrally. It will be supported by some courses, such as visual making project, creative design workshop, design and digital media, and market validation.
  1. Enrichment Program (Semester 6-7)
    Enrichment program of Visual Communication Design aims to gain student’s soft skills regarding teamwork, leadership, and professional attitudes, as well as their hard skills in implementing the knowledge they acquired from classroom. In the 6th and 7th semester, students will have opportunities to choose nine different tracks, including: internship for industry experience, community development in social issues, entrepreneurship to build start-up business, research, study abroad to enrich cultural experience, Apple Academy, and three Kampus Merdeka Program (Intern Kampus Merdeka, Spesifik Studi Independen, dan Bela Negara). Student also required to take internship program either in 6th or 7th semester as mandatory.
  1. Final Project (Semester 8)
    In the last semester, students are required to solve a problem through an integrated campaign. Both design concept and strategy will be put in the academic paper. In addition, students need to implement their ideas into a complete creative display. It aims to evaluate student’s abilities in data analysis, idea development, problem solving, and design execution.