Overview

In the last semester, students are required to solve a problem through an integrated campaign. Both design concept and strategy will be put in the academic paper. In addition, students need to implement their ideas into a complete creative display. It aims to evaluate student’s abilities in data analysis, idea development, problem solving, and design execution.

Learning Outcomes

  • (C1) Knowledge : Define
  • (C4) Analysis : analyze
  • (C5) Synthesis : Create

Topic

  • Selected proposal topics
  • Data Gathering
  • Analysis data for Pre-production
  • Concept Review
  • Visualizing the idea (visual asset)
  • Visual & Story Review
  • Production
  • Production Review
  • Final Approval