{"id":167,"date":"2025-09-16T10:00:25","date_gmt":"2025-09-16T10:00:25","guid":{"rendered":"https:\/\/binus.ac.id\/techtransfer\/?p=167"},"modified":"2025-09-16T10:00:25","modified_gmt":"2025-09-16T10:00:25","slug":"career-pathway-app-guides-students-to-the-right-major","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/techtransfer\/spotlight\/career-pathway-app-guides-students-to-the-right-major\/","title":{"rendered":"Career Pathway App Guides Students to the Right Major"},"content":{"rendered":"
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Interface of Career Pathway Test Website<\/a><\/figcaption><\/figure>\n

At BINUS University, innovation is not only encouraged\u2014it\u2019s expected. One shining example of this is the Career Pathway Apps, a web-based personality and career test designed by Dr. Doni Purnama Alam Syah, S.Kom, MM, and his research team. The app has become a promising prototype in the university\u2019s journey to help students make better-informed academic and career decisions.<\/span><\/p>\n

Built on the renowned RIASEC model by psychologist John L. Holland, the Career Pathway Apps assesses users\u2019 personalities across six dimensions\u2014Realistic, Investigative, Artistic, Social, Enterprising, and Conventional\u2014and matches them with career environments where they\u2019re most likely to thrive. In its current form, the app offers a guided test with 42 questions. Upon completion, users receive a detailed report and a personalized certificate via email that outlines their dominant career characteristics.<\/span><\/p>\n

But the story behind the app goes beyond its interface.<\/span><\/p>\n

\u201cI started developing this application after observing a recurring issue in our program,\u201d Dr. Doni said. \u201cMany students were transferring majors mid-way through their studies, which impacted graduation timelines and resulted in misalignment between their field of study and future jobs.\u201d<\/span><\/p>\n

This challenge sparked a realization: academic misalignment could often be traced back to a lack of early personality-based guidance. \u201cWe needed a system that could help both students and departments identify fit before the journey even began,\u201d he added.<\/span><\/p>\n

Despite the solid theoretical backing, translating a psychological model into a user-friendly platform was no simple task. \u201cOne of the biggest challenges was ensuring the app\u2019s interface matched how users behave and interact online,\u201d Dr. Doni explained. His prior research into consumer behavior and online learning guided the process. \u201cIt\u2019s not just about putting questions into a digital form; it\u2019s about making sure the logic of the test resonates with the user experience.\u201d<\/span><\/p>\n

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Example of Career Pathway Test Result<\/a><\/figcaption><\/figure>\n

Initial trials of the app weren\u2019t always met with enthusiasm. \u201cAt first, students thought it was just another generic assessment,\u201d he recalled. But once the app started producing tangible outputs\u2014such as personality reports and certificates that could be used for academic advising\u2014student feedback shifted dramatically. \u201cThey began to understand not just who they are, but what kind of career path aligns with their natural tendencies.\u201d<\/span><\/p>\n

Dr. Doni is clear that, at this stage, the app\u2019s primary function is to help students identify the best-fitting major based on their personality. While he envisions it eventually integrating with broader career services like job boards, soft skills training, or alumni databases, for now, the focus is on delivering clear, actionable insights at the beginning of the academic journey.<\/span><\/p>\n

\u201cThink of it as an academic compass,\u201d he said. \u201cIt doesn\u2019t tell you exactly where to go, but it helps you understand the direction that fits you best.\u201d<\/span><\/p>\n

He also has a message for fellow academics and students hesitant to turn their research into real-world applications: \u201cStart with identifying the real pain point. Then, build a product that produces visible, documentable results. Focus first on the most likely users\u2014those who will benefit the most\u2014and expand from there.\u201d<\/span><\/p>\n

Career Pathway Apps is currently being piloted within select departments, including Creativepreneurship, and early indicators show it\u2019s making a measurable difference in helping students align their academic choices with their future aspirations.<\/span><\/p>\n

As the higher education landscape continues to evolve, Dr. Doni\u2019s work reminds us that impactful research doesn\u2019t have to stay in the lab. With the right intent and user focus, it can transform into tools that guide, support, and inspire.<\/span><\/p>\n

Meet the team behind Career Pathway Apps:<\/p>\n

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Dr. Doni Purnama Alam, S. Kom, MM<\/span><\/figcaption><\/figure>\n
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Doni Morika, S.T., M.Ds<\/span><\/figcaption><\/figure>\n
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Dr. Johan Muliadi Kerta, S.Kom., M.M<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

At BINUS University, innovation is not only encouraged\u2014it\u2019s expected. One shining example of this is the Career Pathway Apps, a web-based personality and career test designed by Dr. Doni Purnama Alam Syah, S.Kom, MM, and his research team. The app has become a promising prototype in the university\u2019s journey to help students make better-informed academic […]<\/p>\n","protected":false},"author":2,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[32,31,30,34,20,33],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-binus","tag-career-test-indonesia","tag-riasec","tag-student-guidance","tag-technology-transfer","tag-web-app"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/posts\/167\/revisions\/175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/techtransfer\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}