{"id":41,"date":"2025-06-10T10:28:41","date_gmt":"2025-06-10T10:28:41","guid":{"rendered":"http:\/\/localhost\/binus-wp\/techtransfer\/?page_id=2"},"modified":"2026-04-12T11:47:05","modified_gmt":"2026-04-12T11:47:05","slug":"product-commercialization","status":"publish","type":"page","link":"https:\/\/binus.ac.id\/techtransfer\/product-commercialization\/","title":{"rendered":"Product Commercialization \u2014 Turn Your Research Into Market-Ready Innovation | BINUS Technology Transfer"},"content":{"rendered":"
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BINUS Technology Transfer<\/div>\n

Product Commercialization<\/h1>\n

Research that sits on a shelf helps no one. This is where we help BINUS researchers take their first real steps toward the market \u2014 one stage at a time.<\/p>\n

At BINUS, we are building a commercialization-ready culture<\/strong> because we believe the effort and mindset matter as much as the outcome.<\/div>\n<\/div>\n

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\u2014 What Is It<\/p>\n

Hilirisasi, Komersialisasi \u2014 and the PI<\/h2>\n

These three terms are related but distinct. Understanding the difference is the first step.<\/p>\n

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\ud83d\udd2c Hilirisasi (Downstreaming)<\/p>\n

Increasing the value of a research product to a stage where it is more ready for adoption by industry or society. Starts at TRL 4.<\/p>\n<\/td>\n

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\ud83d\udcb0 Komersialisasi (Commercialization)<\/p>\n

Selling and marketing a product to generate economic value from research. Typically starts at TRL 7+. Supported by BINUS CREATES.<\/p>\n<\/td>\n

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\ud83d\udcca PI Product Commercialized<\/p>\n

A performance indicator that measures the commercialization readiness<\/strong> of your product \u2014 not whether it has been sold yet.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Important:<\/strong> PI Product Commercialized does not require you to have a commercialized product. You do not necessarily need to have sales revenue to claim this PI. What matters is that your product demonstrates genuine readiness and effort<\/strong> toward the market through IP ownership, technical documentation, market research, and industry engagement.<\/p>\n<\/div>\n

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Where does your product sit on the TRL scale?<\/p>\n\n\n\n\n\n\n
TRL 1\u20133<\/td>\nIdeation & Proof of Concept \u2014 basic research phase<\/td>\n<\/tr>\n
TRL 4\u20135<\/td>\nLab & Limited Prototype \u2014 hilirisasi begins here<\/strong>, minimum eligible for PI<\/td>\n<\/tr>\n
TRL 6\u20137<\/td>\nProduction Prototype \/ MVP \u2014 strong PI candidate<\/td>\n<\/tr>\n
TRL 8\u20139<\/td>\nReady to Market \u2014 komersialisasi territory, supported by CREATES<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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\u2014 Why It Matters<\/p>\n

Why this PI matters for lecturers<\/h2>\n
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Triple PI<\/p>\n

One product, up to three PI claims<\/h3>\n

A product with associated IP, TRL \u2265 4, and community implementation can be claimed simultaneously under Product Commercialized, Impactful IP, and Technology Used \u2014 plus potentially PI Community Empowerment (PkM).<\/p>\n<\/div>\n

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Scoring<\/p>\n

Score 4 is the target \u2014 and it’s reachable<\/h3>\n

Each study program targets 1 product with a minimum score of 4 (average rubric value \u2265 2.50). This is assessed across 8 parameters \u2014 most of which reward documentation, research, and engagement, not actual revenue.<\/p>\n<\/div>\n

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Mindset<\/p>\n

We are building a commercialization culture \u2014 starting now<\/h3>\n

BINUS’s commercialization ecosystem is growing. The goal at this stage is not to demand a finished product on the market \u2014 it is to build the habit of thinking about who your research is for<\/strong> and how it reaches them<\/strong>.<\/p>\n<\/div>\n

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Support<\/p>\n

You don’t do this alone<\/h3>\n

BINUS RTT, CREATES, and internal grant programs (VR5) exist to support your product’s journey from prototype to market. RTT helps with strategy and documentation; CREATES handles actual commercialization and sales.<\/p>\n<\/div>\n<\/div>\n

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\u2014 The Process<\/p>\n

How to submit via BINUS BRIDGE Apps<\/h2>\n

The entire process runs through the BRIDGE Apps platform. Cut-off: 6 December<\/strong>.<\/p>\n

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1<\/div>\n
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Registration<\/h3>\n

Register your profile on BRIDGE Apps \u2192 Upload your product with full description. This creates your product’s public showcase profile.<\/p>\n<\/div>\n<\/div>\n

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2<\/div>\n
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Rubric Compliance & Evidence Preparation<\/h3>\n

Prepare your evidence across the 8 assessment parameters and submit via BRIDGE Apps. The rubric rewards effort at every stage \u2014 even early-stage products can score points.<\/p>\n

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8 Rubric Parameters (assessed by 3 reviewers)<\/p>\n\n\n\n\n\n\n\n\n\n\n
Kepemilikan HKI (IP Registration)<\/td>\n15%<\/td>\n<\/tr>\n
Kesiapterapan Teknologi (Technology Readiness Level)<\/td>\n15%<\/td>\n<\/tr>\n
Kelengkapan Dokumen Teknis (Technical Documentation)<\/td>\n15%<\/td>\n<\/tr>\n
Keunggulan Kompetitif (Competitive Advantage)<\/td>\n15%<\/td>\n<\/tr>\n
Kejelasan Kebutuhan Pasar (Market Readiness)<\/td>\n12.5%<\/td>\n<\/tr>\n
Minat Industri \/ Investor (Industry Demand)<\/td>\n10%<\/td>\n<\/tr>\n
Dampak Ekonomi & Skala Potensial (Potential and Impact)<\/td>\n10%<\/td>\n<\/tr>\n
Status Pemasukan (Revenue)<\/td>\n7.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n

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3<\/div>\n
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Product Assessment<\/h3>\n

Three expert reviewers from RTT, Industry, and BINUS will assess your submission. An evaluation\/interview session may be scheduled if additional clarification is needed from the inventor.<\/p>\n<\/div>\n<\/div>\n

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4<\/div>\n
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Result & Score Update<\/h3>\n

Feedback is issued by RTT \u2192 Score updated in the Rectorate Dashboard. Scores range from 1\u20136 based on the average reviewer value. A minimum\u00a0score of 4 (avg \u2265 2.50) is required<\/strong> to count toward the study program target.<\/p>\n<\/div>\n<\/div>\n

\ud83d\udcc5 Annual cut-off: 6 December<\/div>\n<\/div>\n
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\u2014 Important Notes<\/p>\n

Rules to know before you submit<\/h2>\n
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Eligibility<\/p>\n