{"id":368,"date":"2026-04-13T04:45:04","date_gmt":"2026-04-13T04:45:04","guid":{"rendered":"https:\/\/binus.ac.id\/techtransfer\/?page_id=368"},"modified":"2026-04-13T04:45:04","modified_gmt":"2026-04-13T04:45:04","slug":"science-communication","status":"publish","type":"page","link":"https:\/\/binus.ac.id\/techtransfer\/science-communication\/","title":{"rendered":"Science Communication \u2014 Share Your Research, Shape Public Knowledge | BINUS Technology Transfer"},"content":{"rendered":"
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BINUS Technology Transfer<\/div>\n

Science Communication<\/h1>\n

Research that stays inside a journal reaches hundreds. Research that reaches the public shapes how millions think, decide, and act. Science communication is how BINUS researchers make that leap.<\/p>\n

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\ud83d\udcf1 #binusresearchpoint<\/strong> \u2014 research SciCom<\/div>\n
\ud83c\udf31 #binusempowerment<\/strong> \u2014 community impact SciCom<\/div>\n<\/div>\n<\/div>\n

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\u2014 What Is It<\/p>\n

What is Science Communication at BINUS?<\/h2>\n

Science Communication (SciCom) is the practice of translating research findings into content that non-specialist audiences can understand, engage with, and act on. At BINUS, SciCom is an institutional commitment \u2014 a way of demonstrating that BINUS research creates real knowledge that serves society, not just academic ledgers.<\/p>\n

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SciCom at BINUS runs through two channels: social media content<\/strong> tagged with #binusresearchpoint<\/strong> (for research) or #binusempowerment<\/strong> (for community empowerment work), and mass media articles<\/strong> published in reputable Indonesian and international outlets. Both count. Both matter. And with modern AI tools, both are easier to produce than ever.<\/p>\n<\/div>\n

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\ud83d\udcf1 Social Media SciCom<\/p>\n

Instagram carousels, Reels, TikTok videos, LinkedIn posts \u2014 any public social media account (personal, department, faculty, or research group) that communicates research in an accessible way and uses #binusresearchpoint<\/strong> or #binusempowerment<\/strong>.<\/p>\n<\/td>\n

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\ud83d\udcf0 Mass Media SciCom<\/p>\n

Opinion pieces, columns, and popularized scientific articles published in credible Indonesian media (Kompas, Tempo, Detik) or international outlets (The Jakarta Post, The Diplomat, 360Info, The Conversation) \u2014 written by BINUS researchers.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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\u2014 Why It Matters<\/p>\n

The science behind SciCom \u2014 why it’s worth your time<\/h2>\n

Science communication is no longer just a “nice to have.” Global data consistently shows it creates measurable, career-level benefits for researchers who do it well.<\/p>\n

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5.2B<\/p>\n

social media users globally \u2014 65.7% of the world’s population (2025)<\/p>\n<\/td>\n

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\u2191<\/p>\n

Citation rates are positively correlated with social media presence \u2014 the more active the researcher, the higher the scholarly impact<\/p>\n<\/td>\n

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1,220+<\/p>\n

#binusresearchpoint posts by September 2025 \u2014 up from just 100+ in early 2024<\/p>\n<\/td>\n

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50%<\/p>\n

of ecologists’ Twitter followers are non-scientists, media, or advocacy groups \u2014 your audience is larger than you think<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Citations & Impact<\/p>\n

Papers shared on social media get cited more \u2014 consistently<\/h3>\n

Research on ecology and conservation papers found a strong association between science communication on social media and citation rates \u2014 and this signal held even accounting for the time lag between a post going up and citations accumulating over months and years. The logic is simple: papers shared on social media have more citations, and scientific journals are increasingly requesting authors prepare shareable content when they submit articles.<\/p>\n<\/div>\n

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Collaboration<\/p>\n

SciCom opens doors that grant applications can’t<\/h3>\n

Research published in the Journal of Computer Information Systems found that a researcher’s social network presence is positively correlated with academic citation rates \u2014 the higher the scholar’s presence across academic, professional, and microblogging platforms, the higher their scholarly success. A survey of UK academics found that online encounters included tweets that led to paper requests, posts that sparked new scientific collaborations, and blogs that produced invitations to public lectures or panel discussions.<\/p>\n<\/div>\n

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Brand & Policy<\/p>\n

Public research builds public trust \u2014 and institutional reputation<\/h3>\n

When BINUS researchers publish in The Jakarta Post, The Diplomat, or 360Info, they signal to industry partners, government bodies, and international collaborators that BINUS produces research with real-world relevance. Every article, post, and video is a proof point for the institution. The #binusresearchpoint hashtag is now actively presented to partners during partnership meetings \u2014 it is a living portfolio of BINUS research culture.<\/p>\n<\/div>\n

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Misinformation Counter<\/p>\n

If you don’t communicate your research, someone else will \u2014 and probably get it wrong<\/h3>\n

In an era of AI-generated content and viral misinformation, credible researchers communicating their own work are a public good. Your voice as an expert \u2014 in plain language, on accessible platforms \u2014 matters more now than at any point in history.<\/p>\n<\/div>\n<\/div>\n

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\u2014 Channel 1<\/p>\n

Social media SciCom \u2014 #binusresearchpoint & #binusempowerment<\/h2>\n

Creating social media SciCom content is now faster than ever \u2014 especially with AI tools. Here’s how to go from paper to post in under an hour.<\/p>\n

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1<\/div>\n
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Choose your research source<\/h3>\n

Use any approved BINUS research output \u2014 a paper, proceeding, journal article, book chapter, thesis, or even a colleague’s work \u2014 as long as it is listed in EPDP and approved by RTT. You can also communicate your community empowerment (Tech Used \/ PkM) activities under #binusempowerment<\/strong>.<\/p>\n<\/div>\n<\/div>\n

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2<\/div>\n
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Use AI to generate your content copy<\/h3>\n

Paste the abstract or key findings of your research into a generative AI tool (ChatGPT, Claude, Gemini) with this prompt:<\/p>\n

“You are a science educator tasked with creating a 5-slide social media post. Break down this research into a bite-sized, educational, and easy-to-understand copy for me to put into a Canva template, along with an engaging caption.”<\/div>\n<\/div>\n<\/div>\n
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3<\/div>\n
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Design in Canva<\/h3>\n

Pick a 4:5 social media template in Canva. Paste in the AI-generated copy and replace stock images with relevant visuals \u2014 real product photos, graphs, or research imagery work best. Avoid tiny text or jargon-heavy abstracts. The goal is that a non-expert should understand the main point within 10 seconds of viewing.<\/p>\n<\/div>\n<\/div>\n

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4<\/div>\n
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Post & tag correctly<\/h3>\n

Post on any public account \u2014 personal, department, faculty, or research group. Include the right hashtag in your caption:<\/p>\n\n\n\n\n\n
Content type<\/td>\nHashtag to use<\/td>\n<\/tr>\n
Research-based content (papers, findings, data)<\/td>\n#binusresearchpoint<\/strong><\/td>\n<\/tr>\n
Community empowerment activities (Tech Used, PkM, social programs)<\/td>\n#binusempowerment<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Always include the researcher’s name in the caption. Do not post anonymously.<\/p>\n<\/div>\n<\/div>\n

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5<\/div>\n
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Report your content<\/h3>\n

After posting, compile your content link in the reporting Excel sheet (coordinated through your Research Coordinator \/ RC). This must be done by the third week of December<\/strong> each year to be counted as KPI. RTT’s Downstreaming team checks each submission for compliance.<\/p>\n<\/div>\n<\/div>\n

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6<\/div>\n
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Get support from RTT anytime<\/h3>\n

RTT’s Downstreaming and Outreach team holds quarterly content creation training sessions and is available for consultation and guided content-making sessions throughout the year. Your RC is also available to monitor and assist the process.<\/p>\n<\/div>\n<\/div>\n

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\u2705 What makes good SciCom content<\/p>\n