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When three reviewers — one from RTT, one from industry, and one internal to BINUS — assess a Product Commercialized submission, they are looking at the same eight parameters but reading them through different professional lenses. The RTT reviewer prioritises documentation integrity and TKT evidence. The industry reviewer focuses on market validity and competitive positioning. The internal reviewer assesses research coherence and depth. A submission that performs well across all three audiences is one where the submitter understood this multiplicity before writing a single line of evidence. Most first-time submissions do not, and the score gap is visible.

IP Ownership (Kepemilikan HKI) carries 15% of the total score and is the most structurally binary parameter: either you have a registered HKI or you do not. The most common failure here is not ineligibility — it is timing. Lecturers who begin their copyright (hak cipta) registration in November submit in December with a certificate still pending, which weakens this parameter even when the underlying IP is solid. Copyright registration through the BINUS HKI Apps platform can take as little as a few weeks. Six months before the cut-off is not excessive lead time — it is the realistic minimum for a patent application, and a reasonable buffer for copyright.

Technology Readiness Level (Kesiapterapan Teknologi) also carries 15%, but unlike HKI, it rewards evidence quality over TKT level claimed. A product at TKT 5 supported only by a conceptual diagram will score lower than a product at TKT 4 backed by a documented user pilot, test dataset, and a written validation summary. Reviewers are assessing whether the TKT claimed is substantiated. The most effective TKT evidence packages include: a description of the test environment, the number and profile of test participants, the measurable outcomes of the test, and a frank assessment of limitations. Brevity and honesty perform better here than optimism and length.

Technical Documentation (Kelengkapan Dokumen Teknis) at 15% is, consistently, the parameter where most first-time submissions lose the most recoverable points. The expectation is not a full engineering specification. It is a structured description of what the product is, how it functions, what inputs it requires, and what outputs or outcomes it delivers. For non-STEM products — a training module, a psychological intervention protocol, a design framework — this means a module structure document, a process flow diagram, or an annotated framework specification. Many lecturers either skip this document entirely or treat it as a repeat of the abstract. It is not. It is a standalone product description written for someone who has never seen the research paper.

Competitive Advantage (Keunggulan Kompetitif) at 15% is the parameter most frequently written as assertion rather than analysis. “Our product is unique because it is tailored to the Indonesian context” is not a competitive analysis. A structured comparison table — listing three existing alternatives alongside your product across five specified dimensions — is. The industry reviewer in particular is looking for evidence that the submitter has genuinely studied the landscape, not summarised it impressionistically. Published sources, product comparisons, and cited market reports strengthen this parameter more than subjective claims.

Market Readiness (Kejelasan Kebutuhan Pasar) at 12.5% rewards specificity above all else. “SMEs in Indonesia” is not a target beneficiary. “SMEs in the food processing sector across Java with 5–50 employees who currently manage product quality control manually” is. The more precisely defined the target population — with referenced evidence of the need’s scale and urgency — the more credible the market case, and the higher the reviewer’s confidence that a real problem is being solved.

Industry and Investor Interest (Minat Industri/Investor) at 10% is the one parameter where early-stage products genuinely lose points, and this is acceptable and expected. What is not acceptable is submitting nothing. Even informal evidence of external interest — a letter of intent from a potential partner, an invitation to present at an industry event, an email from a potential client requesting a demo — counts toward a partial score. Pursue this actively in the months before December, not on submission day.

Economic Potential (Dampak Ekonomi dan Skala Potensial) at 10% rewards calibrated ambition. Reviewers are not looking for projections; they are looking for logic. A credible articulation of the adoption pathway — who adopts first, how it scales, and what the unit economics look like at scale — outperforms a large market size number with no underlying reasoning.

Revenue Status (Status Pemasukan) at 7.5% is the only parameter where zero is a common and accepted score. Honest disclosure of zero revenue, with an explanation of where in the commercialization journey the product sits, is entirely appropriate. Reviewers understand the TKT progression and do not penalise early-stage products for not yet generating income.

Before submitting, read your own evidence package three times — once as the RTT reviewer, once as the industry reviewer, and once as the internal academic reviewer. What is missing from each reading is what you should fix before December 6.

For the complete rubric template, submission guide, and access to expert pre-submission consultation, visit the Product Commercialization page at BINUS Technology Transfer.

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