Product Commercialization — Turn Your Research Into Market-Ready Innovation | BINUS Technology Transfer
Product Commercialization
Research that sits on a shelf helps no one. This is where we help BINUS researchers take their first real steps toward the market — one stage at a time.
— What Is It
Hilirisasi, Komersialisasi — and the PI
These three terms are related but distinct. Understanding the difference is the first step.
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🔬 Hilirisasi (Downstreaming) Increasing the value of a research product to a stage where it is more ready for adoption by industry or society. Starts at TRL 4. |
💰 Komersialisasi (Commercialization) Selling and marketing a product to generate economic value from research. Typically starts at TRL 7+. Supported by BINUS CREATES. |
📊 PI Product Commercialized A performance indicator that measures the commercialization readiness of your product — not whether it has been sold yet. |
Important: PI Product Commercialized does not require you to have a commercialized product. You do not necessarily need to have sales revenue to claim this PI. What matters is that your product demonstrates genuine readiness and effort toward the market through IP ownership, technical documentation, market research, and industry engagement.
Where does your product sit on the TRL scale?
| TRL 1–3 | Ideation & Proof of Concept — basic research phase |
| TRL 4–5 | Lab & Limited Prototype — hilirisasi begins here, minimum eligible for PI |
| TRL 6–7 | Production Prototype / MVP — strong PI candidate |
| TRL 8–9 | Ready to Market — komersialisasi territory, supported by CREATES |
— Why It Matters
Why this PI matters for lecturers
Triple PI
One product, up to three PI claims
A product with associated IP, TRL ≥ 4, and community implementation can be claimed simultaneously under Product Commercialized, Impactful IP, and Technology Used — plus potentially PI Community Empowerment (PkM).
Scoring
Score 4 is the target — and it’s reachable
Each study program targets 1 product with a minimum score of 4 (average rubric value ≥ 2.50). This is assessed across 8 parameters — most of which reward documentation, research, and engagement, not actual revenue.
Mindset
We are building a commercialization culture — starting now
BINUS’s commercialization ecosystem is growing. The goal at this stage is not to demand a finished product on the market — it is to build the habit of thinking about who your research is for and how it reaches them.
Support
You don’t do this alone
BINUS RTT, CREATES, and internal grant programs (VR5) exist to support your product’s journey from prototype to market. RTT helps with strategy and documentation; CREATES handles actual commercialization and sales.
— The Process
How to submit via BINUS BRIDGE Apps
The entire process runs through the BRIDGE Apps platform. Cut-off: 6 December.
Registration
Register your profile on BRIDGE Apps → Upload your product with full description. This creates your product’s public showcase profile.
Rubric Compliance & Evidence Preparation
Prepare your evidence across the 8 assessment parameters and submit via BRIDGE Apps. The rubric rewards effort at every stage — even early-stage products can score points.
8 Rubric Parameters (assessed by 3 reviewers)
| Kepemilikan HKI (IP Registration) | 15% |
| Kesiapterapan Teknologi (Technology Readiness Level) | 15% |
| Kelengkapan Dokumen Teknis (Technical Documentation) | 15% |
| Keunggulan Kompetitif (Competitive Advantage) | 15% |
| Kejelasan Kebutuhan Pasar (Market Readiness) | 12.5% |
| Minat Industri / Investor (Industry Demand) | 10% |
| Dampak Ekonomi & Skala Potensial (Potential and Impact) | 10% |
| Status Pemasukan (Revenue) | 7.5% |
Product Assessment
Three expert reviewers from RTT, Industry, and BINUS will assess your submission. An evaluation/interview session may be scheduled if additional clarification is needed from the inventor.
Result & Score Update
Feedback is issued by RTT → Score updated in the Rectorate Dashboard. Scores range from 1–6 based on the average reviewer value. A minimum score of 4 (avg ≥ 2.50) is required to count toward the study program target.
— Important Notes
Rules to know before you submit
Eligibility
- The product must not be a book.
- Intended users/beneficiaries must be non-BINUSIAN.
- The same product can be re-submitted in a different year only if it has a significant new feature, proven by a different HKI registration.
- The same score for the same product can be awarded to a maximum of 3 departments.
Example
A “Smart Chair” developed by inventors from DKV, Industrial Engineering, and Computer Engineering receives Score 5 — that Score 5 is awarded to all three departments.
Ready to submit your product?
Access the BRIDGE Apps, rubric templates, and consultation guides here.