{"id":869,"date":"2026-11-02T16:27:37","date_gmt":"2026-11-02T09:27:37","guid":{"rendered":"https:\/\/binus.ac.id\/semarang\/information-systems\/?p=869"},"modified":"2026-11-02T17:27:58","modified_gmt":"2026-11-02T10:27:58","slug":"beyond-promotion-why-social-media-marketing-matters-for-modern-businesses-and-future-careers","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/semarang\/information-systems\/2026\/11\/02\/beyond-promotion-why-social-media-marketing-matters-for-modern-businesses-and-future-careers\/","title":{"rendered":"Beyond Promotion: Why Social Media Marketing Matters for Modern Businesses and Future Careers"},"content":{"rendered":"

Some businesses still believe that social media marketing is not suitable for their industry. They may consider traditional advertising methods, such as newspaper advertisements and billboards, more effective. However, social media marketing has become highly relevant to modern businesses because it offers more than just product promotion. It allows businesses to reach specific audiences, strengthen their brands, build customer trust, and establish meaningful relationships with customers.<\/p>\n

One of the main advantages of social media marketing is its ability to target audiences based on their interests and online behavior. With the help of Artificial Intelligence (AI), social media platforms can analyze user activities and deliver advertisements that are more relevant to individual interests. For example, Instagram users who frequently view basketball-related content may receive advertisements for basketball shoes. This approach allows businesses to promote products to audiences who are more likely to be interested in purchasing them, rather than showing the same advertisements to a broad audience whose interests may be unrelated, such as fashion or makeup.<\/p>\n

Another advantage is its wider advertising reach. Unlike billboards, which are generally limited to specific locations, social media advertisements can reach audiences across different cities and even countries. This makes social media marketing a relevant promotional channel for businesses seeking to expand their market reach.<\/p>\n

\"\"<\/p>\n

Beyond promotion<\/em><\/strong>, social media also plays an important role in building brand awareness and customer trust.<\/em> Before purchasing a product, customers often visit a brand’s social media accounts to explore its latest products, read comments, and check customer reviews. These interactions can influence how customers perceive a brand and their confidence in its products.<\/p>\n

Furthermore, social media enables businesses to interact directly with their customers rather than treating them as passive audiences<\/strong>. For example, businesses can use Instagram Stories polls to let customers participate in choosing product designs before a new product is launched. They can also organize Q&A sessions and other interactive activities to encourage customer participation. Through these approaches, customers can feel more involved with the business and develop closer relationships with the brand.<\/p>\n

Therefore, social media marketing remains highly relevant to modern businesses. By selecting the right platforms and identifying appropriate target audiences, businesses can use social media not only to promote products but also to strengthen branding, build customer trust, and maintain customer relationships.<\/p>\n

Exploring a Career Path: Interactive Media Associate<\/h2>\n

The growing importance of social media marketing also creates opportunities for individuals interested in pursuing careers in the digital marketing field. One such career path is an Interactive Media Associate<\/strong>.<\/p>\n

An Interactive Media Associate focuses on creating two-way interactions between brands and their audiences. Rather than simply publishing promotional content, this role helps brands establish closer relationships with customers, increase engagement, and develop active communities on social media platforms.<\/p>\n

The main responsibilities of an Interactive Media Associate include:<\/p>\n

    \n
  • Creating interactive content:<\/strong> Developing engaging content such as polls, quizzes, Q&A sessions, and interactive stories to encourage audience participation.<\/li>\n
  • Utilizing social media features:<\/strong> Taking advantage of the latest features available on social media platforms to improve audience interaction.<\/li>\n
  • Collaborating with creative teams:<\/strong> Working together with content and design teams to develop engaging social media activities.<\/li>\n
  • Analyzing audience responses:<\/strong> Observing and analyzing audience reactions and interactions to evaluate content performance.<\/li>\n
  • Developing creative ideas:<\/strong> Generating new ideas and approaches to encourage greater audience participation.<\/li>\n<\/ul>\n

    To perform these responsibilities effectively, an Interactive Media Associate needs several important skills:<\/p>\n

      \n
    • Creativity:<\/strong> The ability to develop fresh and engaging interactive content.<\/li>\n
    • Communication skills:<\/strong> The ability to communicate effectively and interact with audiences.<\/li>\n
    • Attention to audience feedback:<\/strong> The ability to understand and pay attention to customer responses and opinions.<\/li>\n
    • Flexibility and adaptability:<\/strong> The ability to adapt to changing trends and new features, as social media platforms and audience preferences evolve rapidly.<\/li>\n<\/ul>\n

      Conclusion<\/h2>\n

      Social media marketing is no longer limited to advertising products. It has become an important way for businesses to understand their audiences, build stronger brands, and create meaningful customer relationships. At the same time, its development offers career opportunities such as Interactive Media Associate, a role that combines creativity, communication, and audience engagement.<\/p>\n

      For businesses, the key is to choose the right platforms and understand their target audiences. For aspiring digital marketing professionals, developing creativity, communication, analytical awareness, and adaptability can help prepare them for opportunities in the evolving social media landscape.<\/p>\n

      Writer: DAVINA ANGELICA HALIM – 2802417554<\/p>\n

      Lecturer: Nico Yonatan Wicaksana, S.Kom., M.Kom.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Some businesses still believe that social media marketing is not suitable for their industry. They may consider traditional advertising methods, such as newspaper advertisements and billboards, more effective. However, social media marketing has become highly relevant to modern businesses because it offers more than just product promotion. It allows businesses to reach specific audiences, strengthen […]<\/p>\n","protected":false},"author":11,"featured_media":888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/posts\/869\/revisions\/889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/media\/888"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/information-systems\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}