{"id":1341,"date":"2025-07-16T16:47:10","date_gmt":"2025-07-16T09:47:10","guid":{"rendered":"https:\/\/binus.ac.id\/semarang\/dkv\/?p=1341"},"modified":"2025-12-17T07:40:14","modified_gmt":"2025-12-17T00:40:14","slug":"kemasan-lokal-identitas-global-strategi-visual-produk-nusantara","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/semarang\/dkv\/2025\/07\/16\/kemasan-lokal-identitas-global-strategi-visual-produk-nusantara\/","title":{"rendered":"Kemasan Lokal, Identitas Global: Strategi Visual Produk Nusantara"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1343 aligncenter\" src=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/packaging-design-qtpcgo9zy1nmjknfzvilmck2ocod4sz5xtvxanu1s8.png\" alt=\"\" width=\"1024\" height=\"500\" srcset=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/packaging-design-qtpcgo9zy1nmjknfzvilmck2ocod4sz5xtvxanu1s8.png 1024w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/packaging-design-qtpcgo9zy1nmjknfzvilmck2ocod4sz5xtvxanu1s8-300x146.png 300w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/packaging-design-qtpcgo9zy1nmjknfzvilmck2ocod4sz5xtvxanu1s8-768x375.png 768w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/packaging-design-qtpcgo9zy1nmjknfzvilmck2ocod4sz5xtvxanu1s8-480x234.png 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"4985\" data-end=\"5250\"><span style=\"font-size: 10pt\">Produk lokal Indonesia memiliki kekayaan visual yang besar untuk diangkat melalui desain kemasan. Elemen budaya, ilustrasi tradisional, dan narasi lokal dapat menjadi pembeda di pasar global. Tantangannya adalah menyajikan identitas lokal secara relevan dan modern.<\/span><\/p>\n<p style=\"text-align: justify\" data-start=\"5252\" data-end=\"5435\"><span style=\"font-size: 10pt\">Desain kemasan berperan sebagai jembatan antara nilai budaya dan kebutuhan pasar. Pengolahan visual yang tepat mampu meningkatkan daya saing produk tanpa kehilangan akar identitasnya.<\/span><\/p>\n<p data-start=\"5252\" data-end=\"5435\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1342 aligncenter\" src=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-1024x1024.jpg 1024w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-300x300.jpg 300w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-150x150.jpg 150w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-768x768.jpg 768w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-1536x1536.jpg 1536w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-2048x2048.jpg 2048w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-480x480.jpg 480w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/1-rempah-world-brand-design-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"5437\" data-end=\"5564\"><span style=\"font-size: 10pt\">Melalui pendekatan ini, mahasiswa DKV belajar bahwa desain bukan hanya estetika, tetapi juga strategi komunikasi lintas budaya.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produk lokal Indonesia memiliki kekayaan visual yang besar untuk diangkat melalui desain kemasan. Elemen budaya, ilustrasi tradisional, dan narasi lokal dapat menjadi pembeda di pasar global. Tantangannya adalah menyajikan identitas lokal secara relevan dan modern. Desain kemasan berperan sebagai jembatan antara nilai budaya dan kebutuhan pasar. Pengolahan visual yang tepat mampu meningkatkan daya saing produk [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2],"tags":[],"class_list":["post-1341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-news"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"predecessor-version":[{"id":1346,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1341\/revisions\/1346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/media\/1343"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}