{"id":1320,"date":"2025-07-16T16:00:49","date_gmt":"2025-07-16T09:00:49","guid":{"rendered":"https:\/\/binus.ac.id\/semarang\/dkv\/?p=1320"},"modified":"2025-12-17T07:40:47","modified_gmt":"2025-12-17T00:40:47","slug":"desain-kemasan-sebagai-media-komunikasi-dan-pengalaman-konsumen","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/semarang\/dkv\/2025\/07\/16\/desain-kemasan-sebagai-media-komunikasi-dan-pengalaman-konsumen\/","title":{"rendered":"Desain Kemasan sebagai Media Komunikasi dan Pengalaman Konsumen"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1321 aligncenter\" src=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-1024x673.jpg\" alt=\"\" width=\"1024\" height=\"673\" srcset=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-1024x673.jpg 1024w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-300x197.jpg 300w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-768x505.jpg 768w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-1536x1009.jpg 1536w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-2048x1346.jpg 2048w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-480x315.jpg 480w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/50insanelycreativeandstunningpackagingdesigns-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"1655\" data-end=\"1920\">Kemasan tidak lagi berfungsi semata sebagai pelindung produk. Ia menjadi media komunikasi visual yang langsung berinteraksi dengan konsumen di titik pertama pertemuan. Warna, tipografi, ilustrasi, hingga struktur kemasan membentuk persepsi sebelum produk digunakan.<\/p>\n<p data-start=\"1655\" data-end=\"1920\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1322 aligncenter\" src=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-1024x683.jpg 1024w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-300x200.jpg 300w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-768x512.jpg 768w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-1536x1024.jpg 1536w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992-480x320.jpg 480w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/c8b8f797385263.5ec3f56447992.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"1922\" data-end=\"2213\">Dalam konteks desain komunikasi visual, kemasan bekerja sebagai narasi visual tiga dimensi. Konsumen membaca pesan merek melalui sentuhan, lipatan, dan detail visual yang dirancang secara sadar. Di sinilah desain kemasan berperan penting dalam membangun kepercayaan dan daya tarik emosional.<\/p>\n<p data-start=\"1922\" data-end=\"2213\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1323 aligncenter\" src=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-1024x683.jpg 1024w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-300x200.jpg 300w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-768x512.jpg 768w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-1536x1024.jpg 1536w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2-480x320.jpg 480w, https:\/\/binus.ac.id\/semarang\/dkv\/wp-content\/uploads\/sites\/4\/2025\/12\/SHEYN-Shipping-Box-04-2-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"2215\" data-end=\"2451\">Pendekatan berkelanjutan juga mendorong desainer untuk memikirkan ulang material dan proses produksi. Mahasiswa DKV ditantang untuk menggabungkan estetika, fungsi, dan tanggung jawab sosial dalam satu solusi desain kemasan yang relevan.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kemasan tidak lagi berfungsi semata sebagai pelindung produk. Ia menjadi media komunikasi visual yang langsung berinteraksi dengan konsumen di titik pertama pertemuan. Warna, tipografi, ilustrasi, hingga struktur kemasan membentuk persepsi sebelum produk digunakan. Dalam konteks desain komunikasi visual, kemasan bekerja sebagai narasi visual tiga dimensi. Konsumen membaca pesan merek melalui sentuhan, lipatan, dan detail visual [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-news"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":1325,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/posts\/1320\/revisions\/1325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/media\/1321"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/semarang\/dkv\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}