The Visual Communication Design Study Program prepares the young generation to become components of national development, possessing local and global knowledge of creative visual communication by carrying local history and values, technology, and entrepreneurship so that they are able to work and be accepted by the creative industry, society, and the Indonesian nation through the application of visual communication design science by utilizing communication and information technology.

Vision

Becoming a superior study program in Visual Communication Design that produces world-class designers based on interactive information technology that supports the development of digital branding as a means of sustainable community empowerment.

Mission

The missions of Visual Communication Design Department are to:

1. Educating BINUSIAN to develop information technology-based visual communication designers that meet global standards.

2. Solve the problem of Small and Medium Enterprises by strengthening the brand of small and medium enterprises to become a global scale brand.

3. Fostering BINUSIAN as lifelong learners and workers, through self-
enrichment.

4. Empowering BINUSIAN to continuously improve the quality of life of the community.

5. Become a catalyst to accelerate the development of BINUS Higher Education

Program Objective

The objectives of the program are:
1. Equip students with knowledge of visual communication design by utilizing potential and society
through cultural values and developing collaboration.
2. Educate graduates who are able to produce global standard interactive design portfolios to meet the needs of industry and society.

Student Outcomes

  1. Able to create printed and digital Visual Communication Design (VCD) works that have added values and aesthetics to overcome problems of identity, mass communication, and competition faced by stakeholders.
  2. Able to conduct research and idea exploration to set the objectives, communication targets, and Visual Communication Design (VCD) prototype solutions that can overcome problems of identity, mass communication, and competition by considering the ethical, historical, and cultural aspects, as well as social consequences, regulations, and technology.
  3. Able to analyze the efficiency of material and time utilization in the production process of each selected alternative solution prototype of Visual Communication Design (VCD) without changing the essence and aesthetic design.
  4. Able to apply technological developments to support creativity in exploring interactive and immersive digital media in visual communication design to meet the needs of industry and society.