The Digital Business Study Program, BINUS University @Semarang, aims to prepare students in developing and managing digital technology-based businesses supported by financial technology (fintech) capabilities. This program is designed to equip students with the necessary knowledge and skills to thrive in a rapidly evolving digital ecosystem, aligned with current digital business education trends. In line with current educational trends, this program recognizes the growing importance of the technology metaverse. It offers a unique opportunity for students to explore the metaverse through immersive learning experiences, virtual reality simulations, and practical applications in business contexts. This forward-thinking approach prepares students for the future of digital business, where virtual and augmented reality, virtual worlds, and immersive experiences play a central role.

The BINUS @Semarang Digital Business study program is part of the BINUS Business School (BBS). Since November 2019, BBS is one of the business schools that has been accredited with international AACSB accreditation by The Association to Advance Collegiate Schools of Business International. This international accreditation institution determines BINUS Business School as the best business school that meets the requirements that hold AACSB accreditation which is the highest quality standard for business schools in the world.

AACSB accreditation is recognition for institutions that have demonstrated a focus on excellence in all areas, including teaching, research, curriculum development, and student learning.

This achievement further solidifies BBS’s position as one of the top 5% of business schools in the world. In addition, BBS is also the first private business school in Indonesia to obtain AACSB accreditation.