Overview
Dr. Pipit Buana Sari, S.E., M.M. is a Faculty Member of the International Trade Department at BINUS University, Medan Campus. With academic expertise in management and extensive experience as a researcher, author, and entrepreneur, she specializes in marketing, digital business, and strategic management. Her teaching integrates contemporary business practices with research-driven insights, preparing students to understand consumer behavior, innovation, and global business strategies in today’s rapidly evolving marketplace. She is also an active researcher and author with numerous international publications and academic books in marketing, entrepreneurship, and risk management.
- Faculty Member, International Trade Department, BINUS University Medan Campus
- Researcher
- Author
- Entrepreneur
- Reviewer and International Journal Contributor
- Book Author in Marketing, Entrepreneurship, and Risk Management
- Scopus Indexed Researcher
- International publications in Q1 and international indexed journals
- Author of several academic books including Omnichannel Marketing (2023), Literasi Keuangan Digital (2024), and Manajemen Risiko Berbasis ISO 31000 (2025)
- Active researcher in consumer behavior, SME development, branding, and digital marketing
