Teaching
Research
Publication
Intellectual Property
Community Services
Personal Development
Certification
Industry Sector
Achievement
Bobby Hartanto is a lecturer and digital business academic with an academic background in Information Systems and Management Information Systems. His areas of expertise and research interests include digital business, business information systems, digital transformation, artificial intelligence for business, and digital entrepreneurship.
His academic and professional experience combines information systems, business management, and digital technology, enabling him to bridge technological perspectives with practical business applications. His research interests focus on the development and application of digital technologies to support business innovation, MSME transformation, sustainable digital business, and data-driven decision making.
He is also actively involved in research and academic development, particularly in areas related to digital transformation, AI-enabled business solutions, digital marketing, business analytics, and sustainable digital ecosystems.
