{"id":9134,"date":"2021-05-29T10:06:01","date_gmt":"2021-05-29T03:06:01","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=9134"},"modified":"2021-07-03T10:11:34","modified_gmt":"2021-07-03T03:11:34","slug":"42-josef-muller-brockmann-tokoh-desain-grafis-modern","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2021\/05\/42-josef-muller-brockmann-tokoh-desain-grafis-modern\/","title":{"rendered":"#42 – Josef M\u00fcller-Brockmann, Tokoh Desain Grafis Modern"},"content":{"rendered":"

\"\"Josef M\u00fcller-Brockmann born in Rapperswill, Switzerland in 1914, Josef M\u00fcller-Brockmann was one of the leading pioneers of the Swiss Modernism \u2014 a graphic method utilizing a grid-based design that eliminates needless artistic expression. Unlike much of today\u2019s graphic design, M\u00fcller-Brockmann\u2019s work reflected an ethos rooted in minimalism. It was understated and didactic, but it was also beautiful and iconic. Indeed, throughout his career he was justly regarded as one of the most talented and resourceful advertising and design artists in Switzerland.
\nAnd he could do it all, designing concert and exhibition posters, brochures, typefaces, dinnerware and even stage design. In 1954\u2019s Graphis Magazine, Issue 53, he was asked about which of these activities were his favorite and offered no definitive answer. He liked them all and viewed himself as a problem solver.<\/p>\n

M\u00fcller-Brockmann began his career as an apprentice to the design and advertising consultant Walter Diggelman. In 1936 he established his own design studio in Zurich. By the 1950s he was established as the leading theorist of the Swiss Style and practiced the method to much acclaim. For example, his \\\\’Musica viva\\\\’ poster series for the Zurich Tonhalle drew on his belief that people learn from personal life experience. To that end he was able to create a visual correlative to the harmonies of the music.
\nM\u00fcller-Brockmann was the founder and co-editor of Neue Grafik magazine, which spread the principles of Swiss design internationally. He was also involved in educating the next generation of graphic designers and taught at the Kunstgewerbeschule in Zurich and the Hochschule f\u00fcr Gestaltung at Ulm.<\/p>\n

\"\"
\nHe is the author of The Graphic Artist and his Design Problems (1961) and History of Visual Communication (1981). He has contributed to many symposiums and has held one-man exhibitions in Zurich, Bern, Hamburg, Munich, Stuttgart, Berlin, Paris, New York, Chicago, Tokyo, Osaka, Caracas and Zagreb. In 1987 the State of Zurich awarded him a gold medal for his cultural contribution.<\/p>\n

\"\"
\nThe work of M\u00fcller-Brockmann is legendary and he is best remembered for his commercial work for IBM, Geigy, Olivetti, Rosenthal and the Swiss Railway. He kept working, travelling and exhibiting his work until he died in 1996.<\/p>\n

\"\"<\/p>\n

*ditulis bersama dengan Monica Davida Levy Pello (Binusian 2024)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Josef M\u00fcller-Brockmann born in Rapperswill, Switzerland in 1914, Josef M\u00fcller-Brockmann was one of the leading pioneers of the Swiss Modernism \u2014 a graphic method utilizing a grid-based design that eliminates needless artistic expression. Unlike much of today\u2019s graphic design, M\u00fcller-Brockmann\u2019s work reflected an ethos rooted in minimalism. It was understated and didactic, but it was […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-9134","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"\n#42 - Josef M\u00fcller-Brockmann, Tokoh Desain Grafis Modern | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2021\/05\/42-josef-muller-brockmann-tokoh-desain-grafis-modern\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#42 - 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