{"id":8807,"date":"2021-06-29T10:40:55","date_gmt":"2021-06-29T03:40:55","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=8807"},"modified":"2025-05-27T17:28:12","modified_gmt":"2025-05-27T10:28:12","slug":"swot-analysis","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2021\/06\/swot-analysis\/","title":{"rendered":"SWOT Analysis"},"content":{"rendered":"

\"Formula<\/strong><\/h2>\n

Definisi\u00a0SWOT Analysis<\/em><\/strong><\/h2>\n

\u00a0SWOT adalah akronim dari strengths (kekuatan), weaknesses (kelemahan), opportunities (peluang), dan threats (ancaman), dimana SWOT dijadikan sebagai suatu model dalam menganalisis suatu organisasi yang berorientasi pada profit dan non-profit dengan tujuan utama untuk mengetahui keadaan organisasi tersebut secara lebih komprehensif. Dalam proses perumusan strategi yang jitu, SWOT dilakukan untuk mengidentifikasi berbagai faktor secara sistematis guna merumuskan strategi perusahaan. Analisis ini didasarkan pada hubungan atau interaksi antara unsur internal, yaitu kekuatan dan kelemahan, terhadap unsur-unsur eksternal yaitu peluang dan ancaman.<\/p>\n

Formula\u00a0SWOT Analysis<\/em>\u00a0<\/strong><\/h2>\n

Untuk menganalisis secara lebih dalam tentang SWOT, maka perlu dilihat faktor eksternal dan internal sebagai bagian penting dalam analisis SWOT, yaitu:<\/p>\n

    \n
  1. Faktor Eksternal Faktor eksternal ini mempengaruhi terbentuknya opportunities and threats (O and T). dimana faktor ini menyangkut dengan kondisikondisi yang terjadi di luar perusahaan yang mempengaruhi dalam pembuatan keputusan perusahaan. Faktor ini mencakup lingkungan industri (industry environment), ekonomi, politik, hukum, teknologi, kependudukan, dan sosial budaya.<\/li>\n
  2. Faktor internal Faktor ini akan mempengaruhi terbentuknya strength and weaknesses (S dan W) dimana faktor ini menyangkut kondisi yang terjadi dalam perusahaan, dimana hal ini turut mempengaruhi terbentuknya pembuatan keputusan (decision making) perusahaan. Faktor internal ini meliputi semua manajemen fungsional: pemasaran, keuangan, operasi, sumberdaya manusia, penelitian dan pengembangan, sistem informasi manajemen, dan budaya perusahaan (corporate culture).<\/li>\n<\/ol>\n

    Matriks SWOT digunakan untuk menyusun strategi organisasi atau perusahaan yang menggambarkan secara jelas peluang dan ancaman yang dihadapi organisasi\/perusahaan sehingga dapat sisesuaikan dengan kekuatan dan kelemahan organisasi\/perusahaan. Matriks ini meghasilkan empat kemungkinan alternatif strategi yaitu strategi S-O, strategi W-O, strategi S-T dan strategi W-T.<\/p>\n

    Tabel. Matrik\u00a0SWOT<\/strong><\/h2>\n\n\n\n\n\n
    <\/td>\nStrengths (S)<\/strong><\/td>\nWeaknesses (W)<\/strong><\/td>\n<\/tr>\n
    Opportunities (O)<\/strong><\/p>\n

    \u00a0<\/strong><\/td>\n

    		STRATEGI SO<\/p>\n

    strategi yang menggunakan kekuatan untuk memanfaatkan peluang<\/p>\n

     <\/td>\n

    		\u00a0STRATEGI WO<\/p>\n

    strategi yang meminimalkan kelemahan untuk memanfaatkan peluang<\/td>\n<\/tr>\n

    Threats (T)<\/strong><\/p>\n

    \u00a0<\/strong><\/td>\n

    		STRATEGI ST<\/p>\n

    strategi yang menggunakan kekuatan untuk mengatasi ancaman<\/td>\n

    		STRATEGI WT<\/p>\n

    strategi yang meminimalkan kelemahan dan menghindari ancaman<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Sumber\u00a0:\u00a0Rangkuti, 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Definisi\u00a0SWOT Analysis \u00a0SWOT adalah akronim dari strengths (kekuatan), weaknesses (kelemahan), opportunities (peluang), dan threats (ancaman), dimana SWOT dijadikan sebagai suatu model dalam menganalisis suatu organisasi yang berorientasi pada profit dan non-profit dengan tujuan utama untuk mengetahui keadaan organisasi tersebut secara lebih komprehensif. Dalam proses perumusan strategi yang jitu, SWOT dilakukan untuk mengidentifikasi berbagai faktor secara […]<\/p>\n","protected":false},"author":19,"featured_media":13569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-8807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computer-science"],"yoast_head":"\nInilah 3 Formula dalam Analisis Swot yang Harus Kamu Ketahui<\/title>\n<meta name=\"description\" content=\"Temukan 3 formula penting dalam analisis SWOT yang dapat membantu Anda mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam bisnis. 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