{"id":8441,"date":"2020-12-15T14:49:56","date_gmt":"2020-12-15T07:49:56","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=8441"},"modified":"2020-12-15T14:49:56","modified_gmt":"2020-12-15T07:49:56","slug":"membuka-wawasan-mengenai-template-business-model-versi-bruce-r-barringer-part-1","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2020\/12\/membuka-wawasan-mengenai-template-business-model-versi-bruce-r-barringer-part-1\/","title":{"rendered":"Membuka Wawasan Mengenai Template Business Model versi Bruce R. Barringer (Part 1)"},"content":{"rendered":"

Membuka Wawasan Mengenai Template Business Model versi Bruce R. Barringer<\/strong> (Part 1)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Oleh : Riesta Devi Kumalasari, S.E.,M.M.<\/strong><\/p>\n

 <\/p>\n

Seorang Entrepreneur <\/em>yang ingin memulai sebuah usaha \/ bisnis pasti membutuhkan adanya perencanaan \/ strategi yang matang untuk meminimalisir sesuatu yang tidak diinginkan terjadi di tengah jalan. Beberapa orang membuat perencanaan dengan cara menyusun kerangka kerja yang banyak dikenal orang dengan istilah business model<\/em> untuk mendeskripsikan komponen-komponen yang dibutuhkan dalam rangka mendukung berjalannya usaha tersebut.<\/p>\n

Kerangka kerja yang disusun dengan tujuan untuk menjelaskan, menilai, memvisualisaikan, serta mengubah model bisnis sehingga kinerja yang dihasilkan start up<\/em> lebih maksimal dengan memanfaatkan 9 blok komponen di dalamnya biasanya dikenal dengan template <\/em>Business Model Canvas<\/em> yang dirancang oleh oleh Alexander Osterwalder. Namun, pada kesempatan kali ini kita perlu membuka wawasan kita bahwasanya terdapat t<\/em>emplate business model<\/em> lainnya yaitu rancangan dari Bruce R. Barringer seorang penulis buku yang berjudul \u201cEntrepreneurship- Successfully Launching New Venture\u201d yang juga dapat digunakan untuk menyusun perencanaan\/strategi sebelum memulai usaha. Template Business<\/em> model Bruce R. Barringer ini terdiri dari 4 blok dimana total keseluruhan terdapat 12 komponen yang mendukung \u00a0tersusunnya model bisnis sebuah usaha. Pada artikel ini, akan dibahas blok pertama yaitu Core Srategy<\/em> dan komponennnya dalam business model versi Bruce R. Barringer.<\/p>\n

    \n
  1. Core Strategy <\/strong><\/li>\n<\/ol>\n

    Core Strategy<\/em> menggambarkan bagaimana perusahaan berencana untuk mendeskripsikan dan menyusun strategi bersaing terhadap para kompetitornya. Terdiri dari business mission, basis of differentiation, target market, dan product\/market scope<\/em> merupakan elemen utama dari core strategy <\/em>ini.<\/p>\n

      \n
    1. Business Mission<\/li>\n<\/ol>\n

      Business mission<\/em> menjelaskan mengenai mengapa perusahaan itu terbentuk dan apa model bisnis yang seharusnya dipenuhi\/dicapai. Business mission<\/em> yang ditulis dengan baik adalah sesuatu yang dapat terus dirujuk oleh sebuah entitas bisnis karena berhubungan dengan membuat keputusan penting dalam elemen lain dari model bisnisnya. Kemudian, business mission<\/em> juga menunjukkan bagaimana suatu perusahaan dapat menciptakan nilai bagi para stakeholder<\/em> nya.<\/p>\n

        \n
      1. Basis of Differentiation<\/em><\/li>\n<\/ol>\n

        Suatu hal yang penting agar bisnis dapat mengartikulasikan poin-poin yang membedakan produk atau jasa dari para pesaingnya. Keunikan yang dimiliki oleh suatu bisnis dengan bisnis yang lain biasanya disebut dengan value propositions<\/em>. Dengan kata lain, Basis of differentiation <\/em>adalah nilai dari suatu usaha\/bisnis yang menyebabkan konsumen memilih produk dari satu perusahaan daripada produk lainnya.<\/p>\n

          \n
        1. Target Market <\/em><\/li>\n<\/ol>\n

          Target market<\/em> adalah segmen dalam pasar yang lebih besar yang mewakili kelompok pelanggan yang lebih sempit dengan minat\/kepentingan yang sama. Kebanyakan bisnis baru tidak memulai dengan menjual ke pasar yang luas. Sebaliknya, sebagian besar bisnis baru memulai dengan mengidentifikasi ceruk pasar \/ niche market<\/em> yang muncul atau segmen (sebagian kecil) yang kurang terlayani dalam pasar.<\/p>\n

            \n
          1. Product \/ Service scope <\/em><\/li>\n<\/ol>\n

            Product \/ service scope<\/em> sebuah usaha menentukan cakupan produk dan pasar tempat dimana usaha tersebut akan diidentifikasi. Deskripsi mengenai produk \/ jasa yang dijual \/ ditawarkan oleh suatu perusahaan \/ entitas bisnis akan dijabarkan pada komponen ini.<\/p>\n

             <\/p>\n

            Demikian pembahasan blok pertama mengenai core strategy<\/em> dari template Business Model<\/em> Bruce R. Barringer. Pembahasan blok lainnya yaitu resources<\/em>, financials<\/em> dan operations<\/em> akan dibahas pada artikel selanjutnya. Semoga bermanfaat dan sampai jumpa di artikel berikutnya.<\/p>\n

             <\/p>\n

            Source :<\/p>\n

            Bruce R. Barringer, R. Duane Ireland. (2019). Entrepreneurship Successfully Launching New Ventures. 6th<\/sup> . Pearson Education ISBN: 978-0134729534<\/p>\n","protected":false},"excerpt":{"rendered":"

            Membuka Wawasan Mengenai Template Business Model versi Bruce R. Barringer (Part 1) \u00a0 Oleh : Riesta Devi Kumalasari, S.E.,M.M.   Seorang Entrepreneur yang ingin memulai sebuah usaha \/ bisnis pasti membutuhkan adanya perencanaan \/ strategi yang matang untuk meminimalisir sesuatu yang tidak diinginkan terjadi di tengah jalan. Beberapa orang membuat perencanaan dengan cara menyusun kerangka […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship-business-creation"],"yoast_head":"\nMembuka Wawasan Mengenai Template Business Model versi Bruce R. Barringer (Part 1) | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2020\/12\/membuka-wawasan-mengenai-template-business-model-versi-bruce-r-barringer-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Membuka Wawasan Mengenai Template Business Model versi Bruce R. 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