{"id":8254,"date":"2020-11-11T16:47:23","date_gmt":"2020-11-11T09:47:23","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=8254"},"modified":"2020-11-11T16:47:23","modified_gmt":"2020-11-11T09:47:23","slug":"fenomena-bahasa-indonesia-sebagai-strategi-branding-bisnis-kedai-kopi-kekinian","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2020\/11\/fenomena-bahasa-indonesia-sebagai-strategi-branding-bisnis-kedai-kopi-kekinian\/","title":{"rendered":"FENOMENA BAHASA INDONESIA SEBAGAI STRATEGI BRANDING BISNIS KEDAI KOPI KEKINIAN"},"content":{"rendered":"<p><span data-contrast=\"auto\">Bisnis kedai kopi kekinian sudah dimulai sejak dasawarsa ini. Para pelaku usaha ini kebanyakan adalah anak-anak muda yang memiliki hobi mengunjungi kafe dan merasakan berbagai macam minuman kopi. Namun, kebanyakan dari kafe tidak memiliki variasi menu minuman kopi yang sesuai dengan selera nusantara. Hal tersebut pada akhirnya dilirik sebagai\u00a0<\/span><span data-contrast=\"auto\">peluang usaha<\/span><span data-contrast=\"auto\">\u00a0baru yang belum dikerjakan\u00a0<\/span><span data-contrast=\"auto\">secara maksimal\u00a0<\/span><span data-contrast=\"auto\">oleh kebanyakan pemilik kafe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Selain menciptakan variasi rasa minuman kopi baru, penjenamaan (<\/span><i><span data-contrast=\"auto\">branding<\/span><\/i><span data-contrast=\"auto\">) adalah bagian dari keberhasilan kedai kopi\u00a0<\/span><span data-contrast=\"auto\">kekinian\u00a0<\/span><span data-contrast=\"auto\">dalam memikat hati pelanggannya<\/span><span data-contrast=\"auto\">\u00a0yang mayoritas adalah para milenial tersebut. Strategi penjenamaan yang dilakukan seperti\u00a0<\/span><span data-contrast=\"auto\">desain kemasan produk,<\/span><span data-contrast=\"auto\">\u00a0kedai<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0serta memberikan merek untuk memudahkan pelanggan mengingat\u00a0<\/span><span data-contrast=\"auto\">nama\u00a0<\/span><span data-contrast=\"auto\">produk<\/span><span data-contrast=\"auto\">\u00a0tersebut. Uniknya, merek\u00a0<\/span><span data-contrast=\"auto\">\u00a0yang dipilih oleh pemilik kedai kopi\u00a0<\/span><span data-contrast=\"auto\">kekinian\u00a0<\/span><span data-contrast=\"auto\">banyak yang m<\/span><span data-contrast=\"auto\">enggunakan\u00a0<\/span><span data-contrast=\"auto\">merek ber<\/span><span data-contrast=\"auto\">bahasa Indonesia<\/span><span data-contrast=\"auto\">\u00a0seperti\u00a0<\/span><i><span data-contrast=\"auto\">Kopi Kenangan<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Janji Jiwa<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Kopi Lain Hati<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Kopi Mantan<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Kopi<\/span><\/i><i><span data-contrast=\"auto\">\u00a0Studio<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Kopi Dari Hati<\/span><\/i><span data-contrast=\"auto\">, dan masih banyak yang lainnya<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Strategi menggunakan merek berbahasa Indonesia pada kedai kopi kekinian merupakan hal yang tepat karena selain mudah diingat juga mampu disesuaikan dengan kondisi yang sedang dialami oleh kalangan milenial.\u00a0<\/span><span data-contrast=\"auto\">Sehingga para pemilik usaha ini dapat memikat hati calon pelanggannya.\u00a0<\/span><span data-contrast=\"auto\">Pada beberapa kedai kopi lainnya ada yang menggunakan bahasa Indonesia dengan ejaan yang tidak tepat seperti merek\u00a0<\/span><i><span data-contrast=\"auto\">Pesen Kop<\/span><\/i><i><span data-contrast=\"auto\">i<\/span><\/i><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-contrast=\"auto\">yang bermakna<\/span><span data-contrast=\"auto\">\u00a0<\/span><i><span data-contrast=\"auto\">P<\/span><\/i><i><span data-contrast=\"auto\">esan\u00a0<\/span><\/i><i><span data-contrast=\"auto\">K<\/span><\/i><i><span data-contrast=\"auto\">opi<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Merek\u00a0<\/span><span data-contrast=\"auto\">\u00a0yang menggunakan bahasa Indonesia tentunya sejalan dengan Peraturan Presiden nomor 63 tahun 2019. Salah satunya pada pasal 35 dijelaskan bahwa \u201c<\/span><span data-contrast=\"none\">Bahasa Indonesia wajib digunakan pada nama merek dagang yang berupa kata atau gabungan kata yang dimiliki oleh warga negara Indonesia atau badan hukum Indonesia<\/span><span data-contrast=\"none\">.\u201d Hal ini tentu cu<\/span><span data-contrast=\"none\">kup menarik karena merek\u00a0<\/span><span data-contrast=\"none\">kedai kopi yang sudah ada, beberapa sudah menggunakan bahasa Indonesia sebelum adanya Perpres tersebut.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pada akhirnya, bahasa Indonesia memiliki peran yang strategis dalam berbagai bidang kehidupan. Selain berfungsi sebagai media komunikasi antarsuku, pengantar\u00a0<\/span><span data-contrast=\"auto\">dalam bidang\u00a0<\/span><span data-contrast=\"auto\">pendidikan, serta bahasa nasional, bahasa Indonesia juga dapat menjadi strategi\u00a0<\/span><i><span data-contrast=\"auto\">branding\u00a0<\/span><\/i><span data-contrast=\"auto\">yang tepat yang tidak hanya pada kedai kopi saja tetapi unit usaha atau bisnis lainnya juga.<\/span><span data-contrast=\"auto\">\u00a0Pemilihan merek\u00a0<\/span><span data-contrast=\"auto\">kedai kopi kekinian<\/span><span data-contrast=\"auto\">\u00a0berbahasa Indonesia adalah contoh sederhana bahwa merek\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">kekinian<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">\u00a0tidak harus selalu\u00a0<\/span><span data-contrast=\"auto\">menggunakan bahasa asing. Merek kedai kopi atau bisnis usaha lainnya yang menggunakan\u00a0<\/span><span data-contrast=\"auto\">bah<\/span><span data-contrast=\"auto\">asa Indonesia tidak sekedar menjadi identitas\u00a0<\/span><span data-contrast=\"auto\">sebuah usaha\u00a0<\/span><span data-contrast=\"auto\">namun dapat juga digunakan sebagai alat perjuangan bangsa<\/span><span data-contrast=\"auto\">\u00a0pada era milenial dan globalisasi saat ini<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bisnis kedai kopi kekinian sudah dimulai sejak dasawarsa ini. Para pelaku usaha ini kebanyakan adalah anak-anak muda yang memiliki hobi mengunjungi kafe dan merasakan berbagai macam minuman kopi. Namun, kebanyakan dari kafe tidak memiliki variasi menu minuman kopi yang sesuai dengan selera nusantara. Hal tersebut pada akhirnya dilirik sebagai\u00a0peluang usaha\u00a0baru yang belum dikerjakan\u00a0secara maksimal\u00a0oleh kebanyakan [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":8255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[57,533,532],"class_list":["post-8254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-language-center","tag-branding","tag-fenomena-bahasa-indonesia","tag-kopi-kekinian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FENOMENA BAHASA INDONESIA SEBAGAI STRATEGI BRANDING BISNIS KEDAI KOPI KEKINIAN | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, 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