{"id":8164,"date":"2020-09-20T12:51:56","date_gmt":"2020-09-20T05:51:56","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=8164"},"modified":"2020-09-20T12:51:56","modified_gmt":"2020-09-20T05:51:56","slug":"komponen-modern-marketing-information-system","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/","title":{"rendered":"Komponen Modern Marketing Information System"},"content":{"rendered":"<p style=\"text-align: justify\">Pengambilan keputusan dalam pemasaran di era yang saat ini berubah secara cepat merupakan sebuah seni dan juga sains. Para pemasar holistik menyadari bahwa lingkungan pemasaran saat ini secara konstan terus menghadirkan peluang serta ancaman baru. Hal ini yang membuat orang \u2013 orang di bidang pemasaran memahami pentingnya pemantauan (<em>monitoring<\/em>), perkiraan (<em>forecasting<\/em>), dan adaptasi yang berkelanjutan terhadap lingkungan tersebut.<\/p>\n<p style=\"text-align: justify\">Orang \u2013 orang di pemasaran memiliki tanggung jawab utama dalam mengidentifikasi perubahan pasar yang signifikan yang terjadi di perusahaan. Pemasar memiliki dua keuntungan dalam melaksanakan tanggung jawab tersebut, diantaranya yaitu metode dari suatu disiplin ilmu untuk mendukung dalam pengumpulan informasi serta waktu yang diperlukan untuk berinteraksi dengan pelanggan dan mengamati kompetitor dan kelompok lainnya. Beberapa perusahaan memiliki sistem informasi pemasaran yang memberikan detail tentang keinginan, preferensi, serta perilaku pembeli. Selain itu, pemasar juga memiliki informasi ekstensif tentang bagaimana pola konsumsi yang bervariasi di seluruh atau bahkan di dalam suatu negara.<\/p>\n<p style=\"text-align: justify\">Setiap perusahaan harus mengatur dan mendistribusikan aliran informasi yang berkelanjutan kepada manajer pemasarannya. Sistem informasi pemasaran atau <em>marketing information system<\/em> (MIS) terdiri dari orang \u2013 orang, alat, dan prosedur untuk mengumpulkan, menyortir, menganalisis, mengevaluasi, dan mendistribusikan informasi yang diperlukan secara tepat waktu dan akurat kepada pengambil keputusan pemasaran. Hal ini tentu saja bergantung pada <em>records<\/em> atau catatan internal perusahaan, aktivitas intelijensi pemasaran (<em>marketing intelligence<\/em>), dan aktivitas riset pemasaran.<\/p>\n<p style=\"text-align: justify\">Sistem informasi pemasaran perusahaan juga harus menggabungkan apa yang menurut para manajer perusahaan butuhkan, apa yang sebenarnya mereka butuhkan, dan apa yang layak secara ekonomi. Anggota tim dari sistem informasi pemasaran internal dapat mewawancarai para manajer pemasaran di lintas bagian untuk menemukan informasi yang dibutuhkan. Untuk menemukan peluang penting dan potensi masalah, manajer pemasaran mengandalkan laporan internal, penjualan, harga, biaya, tingkat inventaris, piutang, dan hutang. Selain itu, manajer pemasaran juga dapat menggunakan <em>internal records<\/em> lain di perusahaan seperti <em>the order-to payment cycle<\/em>, <em>sales information systems, database, data warehousing<\/em> dan <em>data mining<\/em>.<\/p>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">Referensi:<\/p>\n<p style=\"text-align: justify\">Kotler, P and Keller, K. L. (2016). <em>Marketing Management<\/em>. 15th Edition. Pearson. England<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pengambilan keputusan dalam pemasaran di era yang saat ini berubah secara cepat merupakan sebuah seni dan juga sains. Para pemasar holistik menyadari bahwa lingkungan pemasaran saat ini secara konstan terus menghadirkan peluang serta ancaman baru. Hal ini yang membuat orang \u2013 orang di bidang pemasaran memahami pentingnya pemantauan (monitoring), perkiraan (forecasting), dan adaptasi yang berkelanjutan [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-8164","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship-business-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"og:description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-20T05:51:56+00:00\" \/>\n<meta name=\"author\" content=\"entrepreneur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"entrepreneur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\"},\"author\":{\"name\":\"entrepreneur\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/1028f0d6e1ea539e9839baaec2924fc9\"},\"headline\":\"Komponen Modern Marketing Information System\",\"datePublished\":\"2020-09-20T05:51:56+00:00\",\"dateModified\":\"2020-09-20T05:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"articleSection\":[\"Entrepreneurship-Business Creation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\",\"name\":\"Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\"},\"datePublished\":\"2020-09-20T05:51:56+00:00\",\"dateModified\":\"2020-09-20T05:51:56+00:00\",\"description\":\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/malang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Komponen Modern Marketing Information System\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"name\":\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"description\":\"BINUS UNIVERSITY\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/malang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/1028f0d6e1ea539e9839baaec2924fc9\",\"name\":\"entrepreneur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5070370b4d27d31ecf09471b7a70c90b6dbebc5f8888d7b3169a036d70b2f30?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5070370b4d27d31ecf09471b7a70c90b6dbebc5f8888d7b3169a036d70b2f30?s=96&d=mm&r=g\",\"caption\":\"entrepreneur\"},\"url\":\"https:\/\/binus.ac.id\/malang\/author\/entrepreneur\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/","og_locale":"en_US","og_type":"article","og_title":"Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","og_description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","og_url":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/","og_site_name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","article_published_time":"2020-09-20T05:51:56+00:00","author":"entrepreneur","twitter_card":"summary_large_image","twitter_misc":{"Written by":"entrepreneur","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/"},"author":{"name":"entrepreneur","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/1028f0d6e1ea539e9839baaec2924fc9"},"headline":"Komponen Modern Marketing Information System","datePublished":"2020-09-20T05:51:56+00:00","dateModified":"2020-09-20T05:51:56+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/"},"wordCount":322,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"articleSection":["Entrepreneurship-Business Creation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/","url":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/","name":"Komponen Modern Marketing Information System | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/#website"},"datePublished":"2020-09-20T05:51:56+00:00","dateModified":"2020-09-20T05:51:56+00:00","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/malang\/2020\/09\/komponen-modern-marketing-information-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/malang\/"},{"@type":"ListItem","position":2,"name":"Komponen Modern Marketing Information System"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/malang\/#website","url":"https:\/\/binus.ac.id\/malang\/","name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS UNIVERSITY","publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/malang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/malang\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/malang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/1028f0d6e1ea539e9839baaec2924fc9","name":"entrepreneur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5070370b4d27d31ecf09471b7a70c90b6dbebc5f8888d7b3169a036d70b2f30?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5070370b4d27d31ecf09471b7a70c90b6dbebc5f8888d7b3169a036d70b2f30?s=96&d=mm&r=g","caption":"entrepreneur"},"url":"https:\/\/binus.ac.id\/malang\/author\/entrepreneur\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/8164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/comments?post=8164"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/8164\/revisions"}],"predecessor-version":[{"id":8165,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/8164\/revisions\/8165"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/media?parent=8164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/categories?post=8164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/tags?post=8164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}