{"id":8156,"date":"2020-09-20T12:39:13","date_gmt":"2020-09-20T05:39:13","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=8156"},"modified":"2020-09-20T12:39:13","modified_gmt":"2020-09-20T05:39:13","slug":"marketing-paseduluran-1","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2020\/09\/marketing-paseduluran-1\/","title":{"rendered":"MARKETING \u2013 PASEDULURAN 1"},"content":{"rendered":"<p style=\"text-align: justify\">Kata <em>paseduluran<\/em> atau lebih lengkapnya <em>digawe paseduluran<\/em> merupakan kata yang biasa dijumpai dipasar-pasar tradisional. \u201c<em>Ya wes.. tak tambahi gawe paseduluran<\/em>\u201d (ya sudah saya tambah untuk persaudaraan), atau \u201c<em>Tak paringi rego murah lho.. digawe paseduluran<\/em>\u201d (saya beri harga murah untuk persaudaraan). <em>Paseduluran<\/em> sendiri bisa diartikan sebagai persaudaraan, yaitu keinginan membangun persaudaraan dengan terjadinya sebuah transaksi. Kebiasaan ini banyak dilakukan oleh para pedagang dikalangan masyarakat jawa.<\/p>\n<p style=\"text-align: justify\">Masyarakat Jawa adalah masyarakat yang memiliki jiwa persaudaraan tinggi, dengan siapapun mereka ingin membangun hubungan baik seperti saudara. Terjalinnya hubungan baik diyakini akan membantu setiap usaha yang dilakukan. Faktanya memang demikian, ketika terjadi hubungan baik antara pengusaha dan pelanggan maka akan memunculkan loyalitas. Budaya kekeluargaan pada masyarakat Indonesia membangun konsep pemikiran saling membantu. Konsep ini juga akan terbawa ketika mereka memenuhi kebutuhan hidupnya.<\/p>\n<p style=\"text-align: justify\">Konsep kekeluargaan yang kuat mempengaruhi perilaku berbelanja masyarakat. Kedekatan hubungan dengan produsen bisa mengalahkan pertimbangan harga produk. Sering ada ungkapan: \u201c Lebih baik beli di toko A harganya sedikit lebih mahal tidak apa-apa, kita sudah kenal baik\u00a0 jadi gampang komunikasinya\u201d, atau \u201c Gak enak beli ditempat lain, disana sudah seperti saudara sendiri, harga selisish sedikit tidak apa-apa..\u201d. Ungakapan-ungkapan itu menunjukkan bagaimana hubungan kekeluaragaan (paseduluran) bisa menjadi cara membangun\u00a0 loyalitas pelanggan. Secara sederhana bisa dikatakan, menjual barang janganlah bersukap \u201cjaim\u201d terhadap pelanggan. <em>Salam Sukses-KL<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kata paseduluran atau lebih lengkapnya digawe paseduluran merupakan kata yang biasa dijumpai dipasar-pasar tradisional. \u201cYa wes.. tak tambahi gawe paseduluran\u201d (ya sudah saya tambah untuk persaudaraan), atau \u201cTak paringi rego murah lho.. digawe paseduluran\u201d (saya beri harga murah untuk persaudaraan). Paseduluran sendiri bisa diartikan sebagai persaudaraan, yaitu keinginan membangun persaudaraan dengan terjadinya sebuah transaksi. Kebiasaan [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-8156","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship-business-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARKETING \u2013 PASEDULURAN 1 | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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