{"id":3906,"date":"2019-01-03T15:47:22","date_gmt":"2019-01-03T08:47:22","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=3906"},"modified":"2019-09-04T15:35:31","modified_gmt":"2019-09-04T08:35:31","slug":"cerdas-dalam-mengenali-clickbait","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2019\/01\/cerdas-dalam-mengenali-clickbait\/","title":{"rendered":"Cerdas Dalam Mengenali Clickbait"},"content":{"rendered":"<p style=\"text-align: justify\"><em>Alasan Gisel Gisella Anastasia Ogah Rujuk Setelah Gugat Cerai Gading Marten. Total Budget Pernikahan \u201cCrazy Rich Surabayan\u201d di Bali. Acha Septriasa Jatuh Miskin, Tidur Di Atas Tikar.<\/em><\/p>\n<p style=\"text-align: justify\">Judul-judul berita di atas seringkali kita jumpai ketika sedang mengakses media online melalui <em>smartphone<\/em>. Apakah kita tertarik untuk meng-klik atau membukanya? Jawabannya tentu saja iya. Siapa yang tidak ingin mengetahui penyebab perceraian Gading-Gisel yang sedang hangat diperbincangkan oleh netizen? Atau siapa yang tidak penasaran akan total budget pernikahan pasangan Crazy Rich Surabayan, Jusup-Clarissa yang viral belakangan ini?.<\/p>\n<p style=\"text-align: justify\">Sayangnya, terkadang judul-judul yang sensasional tersebut tidak sinkron dengan isi beritanya. Berita tentang Gading-Gisel misalnya. Apabila melihat dari judulnya, pembaca mungkin berekspektasi akan mendapatkan fakta tentang penyebab perceraian Gading-Gisel. Namun setelah dibuka, tidak ada satupun yang menyebutkan tentang penyebab mengapa Gading-Gisel bercerai.<\/p>\n<p style=\"text-align: justify\">Berikut pula dengan berita yang berjudul Total Budget Pernikahan \u201cCrazy Rich Surabayan\u201d di Bali. Isi beritanya hanya berupa estimasi yang diperkirakan sendiri oleh penulisnya, dari mengumpulkan data vendor-vendor pernikahan Jusup-Clarissa.<\/p>\n<p style=\"text-align: justify\">Tidak berbeda dengan berita Acha Septriasa yang dikabarkan jatuh miskin. Bagaimana bisa seorang artis terkenal jatuh miskin? Ternyata, itu hanya merupakan bagian dari peran Acha Septriasa di film terbarunya yang berjudul Mars.<\/p>\n<p style=\"text-align: justify\">Fenomena semacam itulah yang kita sebut dengan <em>clickbait headline<\/em>. Menurut kamus Merriam-Webster, <em>clickbait headline<\/em> adalah <em>headline<\/em> yang dirancang agar pembaca penasaran dan ingin meng-klik <em>hyperlink<\/em> yang terkait dari berita tersebut (dalam Kertanegara, 2018: 34).<\/p>\n<p style=\"text-align: justify\">Mengapa masih banyak pembaca yang termakan oleh <em>clickbait<\/em>? Berdasarkan teori <em>Information-Gap<\/em> dari Loewenstein, terdapat kesenjangan antara apa yang pembaca ketahui dan apa yang ingin pembaca ketahui (Iarovici, Amel, 1989:441). Kesenjangan informasi ini menghasilkan perasaan keingintahuan atau penasaran (Bloom &amp; Hansen, 2015). Rasa penasaran ini kemudian memotivasi pembaca membuka halaman yang diinginkan dengan klik baru. Dengan harapan bisa mendapatkan informasi yang hilang, seperti yang disampaikan di judul <em>clickbait<\/em> (Ifantidou, 2009).<\/p>\n<p style=\"text-align: justify\">Dari sisi jurnalis sendiri, fenomena <em>clickbait<\/em> disebabkan oleh adanya tuntutan bisnis baik dari redaktur maupun pemilik media. <em>Clickbait<\/em> diperlukan untuk menarik perhatian pembaca agar <em>traffic<\/em>-nya menjadi tinggi. Beberapa pemilik media bahkan memberikan insentif bagi jurnalis yang beritanya di-klik ratusan kali atau mencapai target tertentu (Frampton, 2015).<\/p>\n<p style=\"text-align: justify\">Hendaknya, audiens atau pembaca mulai cerdas dalam mengenali <em>clickbait<\/em>. Supaya tidak terjebak dengan judul berita yang kelihatannya spektakuler di awal, namun ternyata isi beritanya kurang berkualitas. Berikut adalah teknik-teknik penggunaan <em>clickbait<\/em> yang dihimpun dari berbagai sumber: (1). Penggunaan kalimat tanya seperti, \u201cTahukan Anda?\u201d (2). Penggunaan kalimat seruan seperti, \u201cWow!\u201d atau \u201cKeren!\u201d, (3). Penggunaan <em>listicle<\/em> atau istilah memulai <em>headline<\/em> dengan nomor, seperti \u201c3 Tempat Wisata Alam Paling Romantis di Indonesia\u201d, (4). Penggunaan frasa <em>catafora<\/em>, ditandai dengan kata \u201cini\u201d yang menunjukkan waktu, tempat, atau situasi, seperti \u201cBerita Ini Akan Menghebohkan Pikiran Anda\u201d (Tea, 2014; Vijgen, 2014; Bloom &amp; Hansen, 2015).<\/p>\n<p style=\"text-align: justify\">Menurut penulis, penggunaan <em>clickbait<\/em> sah-sah saja apabila diimbangi dengan isi pemberitaan yang valid, berkualitas, dan bisa berkontribusi dalam meningkatkan pengetahuan pembaca. Penulis berharap penggunaan <em>clickbait<\/em> bisa dimanfaatkan dengan bijak oleh para jurnalis yang berperan dalam memproduksi berita. Dan semoga kita juga bisa menjadi pembaca yang cerdas dalam memilah konten digital di tengah derasnya arus informasi di era media baru ini.<\/p>\n<p style=\"text-align: justify\">***<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alasan Gisel Gisella Anastasia Ogah Rujuk Setelah Gugat Cerai Gading Marten. Total Budget Pernikahan \u201cCrazy Rich Surabayan\u201d di Bali. Acha Septriasa Jatuh Miskin, Tidur Di Atas Tikar. Judul-judul berita di atas seringkali kita jumpai ketika sedang mengakses media online melalui smartphone. Apakah kita tertarik untuk meng-klik atau membukanya? Jawabannya tentu saja iya. Siapa yang tidak [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-3906","post","type-post","status-publish","format-standard","hentry","category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cerdas Dalam Mengenali Clickbait | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"Cerdas dalam mengenali clickbait\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2019\/01\/cerdas-dalam-mengenali-clickbait\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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