{"id":3753,"date":"2018-11-08T10:24:01","date_gmt":"2018-11-08T03:24:01","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=3753"},"modified":"2018-11-08T10:24:01","modified_gmt":"2018-11-08T03:24:01","slug":"strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/","title":{"rendered":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik"},"content":{"rendered":"<p style=\"text-align: justify\">Segmen Milenial merupakan target market baru yang paling menjadi sorotan bagi tidak hanya bagi para produsen dan pemilik <em>brand <\/em>yang menginginkan produk dan <em>brand <\/em>mereka diterima oleh kaum milienial, namun juga para kandidat politik yang akan bertarung dalam kontestasi Pemilu 2019. Memasuki tahun politik, saat ini para kandidat politik sudah mulai menyusun strategi yang jitu bagaimana mengambil hati kaum milenial yang dikenal sebagai generasi yang cukup kompleks. Dalam kontestasi pemilihan presiden, kepala daerah, maupun anggota legislatif para kandidat politik harus benar-benar memahami karakter milenial. Dengan memahami karakter mereka, para kandidat bisa menentukan cara-cara pendekatan yang relevan alias nyambung. Dan, setiap kandidat bisa membangun <em>positioning <\/em>sebagai sosok yang <em>millennials friendly<\/em>.<\/p>\n<p style=\"text-align: justify\">Menurut CEO dan Founder Alvara Research Center Hasanuddin Ali ada lima konsep yang dikenal dengan PANIC \u2013 singkatan dari <em>Practicality, Authenticity, Novelty, Interactivity,<\/em> dan <em>Creativity. Practically <\/em>berarti program yang menjadi andalan kandidat harus konkret, realistis, praktis dan dapat terukur tingkat keberhasilan karena kaum milenial lebih mudah menangkap hal yang sifatnya pasti dan mudah dipahami.<\/p>\n<p style=\"text-align: justify\"><em>Authenticity <\/em>berarti kandidat yang mampu menggerakan dengan karisma dan kekuatan karakter leadership. Dalam hal ini, kaum milenial lebih menginginkan bahwa kandidat dapat tampik se-natural mungkin tanpa pencitraan yang berlebihan, karena bagi milenial pemimpin yang ideal adalah pemimpin yang mau dekat bahkan tanpa jarak dengan konstituennya. Selanjutnya adalah Novelty, yaitu kandidat harus mampu menciptakan ide atau gagasan yang inovatif. Sesuatu yang bersifat inovatif dan mengandung unsur kebaruan dianggap sebagai keunggulan yang perlu ditonjolkan. Apalagi kaum milienial juga dikenal memilki rasa ingin tahu yang sangat tinggi dalam banyak hal, sehingga ide-ide yang inovatif dianggap mampu menjawab rasa \u2018kepo\u2019 kaum milenial.<\/p>\n<p style=\"text-align: justify\">Konsep keempat adalah <em>Interactivity <\/em>atau konektivitas, dalam hal ini sangat jelas bahwa komunikasi dua arah yang interaktif dan horizontal menjadi ciri khas kaum milenial sehingga para kandidat diharapkan mampu membangun saluran komunikasi yang terbuka. Penggunaan sosial media juga menjadi keharusan saat ini bagi para kandidat jika ingin lebih dekat dengan kaum milenial. Konsep terakhir adalah <em>Creativity, <\/em>tentu jelas bahwa generasi milenial merupakan gnerasi kreatif sehingga mereka juga mendambakan sosok <em>leader <\/em>yang kreatif pula. Strategi dan program yang diangkat sebisa mungkin berawal dari ide yang <em>out of the box <\/em>dan mampu diimplementasikan dengan cara yang unik.<\/p>\n<p style=\"text-align: justify\">Dengan prinsip tersebut diharapkan para kandidat memiliki senjata dalam mendekati segmen milenial, \u00a0tidak hanya sekedar menciptakan gagasan dan strategi secara umum dan luas, melainkan melakukan stategi yang fokus dan efektif langsung ke sasaran segmen milenial.<\/p>\n<p style=\"text-align: justify\"><strong>Referensi; www.marketeers.com\/kiat-jitu-kandidat -politik<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmen Milenial merupakan target market baru yang paling menjadi sorotan bagi tidak hanya bagi para produsen dan pemilik brand yang menginginkan produk dan brand mereka diterima oleh kaum milienial, namun juga para kandidat politik yang akan bertarung dalam kontestasi Pemilu 2019. Memasuki tahun politik, saat ini para kandidat politik sudah mulai menyusun strategi yang jitu [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-3753","post","type-post","status-publish","format-standard","hentry","category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"og:description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T03:24:01+00:00\" \/>\n<meta name=\"author\" content=\"hmmalang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hmmalang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\"},\"author\":{\"name\":\"hmmalang\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\"},\"headline\":\"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik\",\"datePublished\":\"2018-11-08T03:24:01+00:00\",\"dateModified\":\"2018-11-08T03:24:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\"},\"wordCount\":404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\",\"name\":\"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\"},\"datePublished\":\"2018-11-08T03:24:01+00:00\",\"dateModified\":\"2018-11-08T03:24:01+00:00\",\"description\":\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/malang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"name\":\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"description\":\"BINUS UNIVERSITY\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/malang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\",\"name\":\"hmmalang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"caption\":\"hmmalang\"},\"url\":\"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/","og_locale":"en_US","og_type":"article","og_title":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","og_description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","og_url":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/","og_site_name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","article_published_time":"2018-11-08T03:24:01+00:00","author":"hmmalang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hmmalang","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/"},"author":{"name":"hmmalang","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae"},"headline":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik","datePublished":"2018-11-08T03:24:01+00:00","dateModified":"2018-11-08T03:24:01+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/"},"wordCount":404,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"articleSection":["Public Relations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/","url":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/","name":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/#website"},"datePublished":"2018-11-08T03:24:01+00:00","dateModified":"2018-11-08T03:24:01+00:00","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/malang\/2018\/11\/strategi-pr-campaign-rebut-hati-milineal-di-tahun-politik\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/malang\/"},{"@type":"ListItem","position":2,"name":"Strategi PR Campaign Rebut Hati Milineal di Tahun Politik"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/malang\/#website","url":"https:\/\/binus.ac.id\/malang\/","name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS UNIVERSITY","publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/malang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/malang\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/malang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae","name":"hmmalang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","caption":"hmmalang"},"url":"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/comments?post=3753"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3753\/revisions"}],"predecessor-version":[{"id":3759,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3753\/revisions\/3759"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/media?parent=3753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/categories?post=3753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/tags?post=3753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}