{"id":3265,"date":"2018-07-12T14:41:07","date_gmt":"2018-07-12T07:41:07","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=3265"},"modified":"2018-07-12T14:41:07","modified_gmt":"2018-07-12T07:41:07","slug":"for-public-relations-allert-do-and-donts-dalam-menyusun-press-release","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/","title":{"rendered":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release"},"content":{"rendered":"<p><em>Public relations <\/em>memiliki fungsi yang sangat strategis dalam suatu perusahaan. Salah satu fungsi kehumasan atau <em>public relations <\/em>adalah menjaga, membangun dan mengelola reputasi perusahaan. Bahkan ada suatu <em>quotes <\/em>yang disampaikan oleh CEO and <em>Founder <\/em>Microsoft, Bill Gates yang mengatakan \u201c<em>If I was down in my last dollars, I would spent it on public relations\u201d. <\/em>Pernyataan tersebut membuktikan bahwa <em>public relations <\/em>merupakan senjata yang ampuh dan efisien untuk menjaga nama baik perusahaan, meskipun perusahaan sedang tertimpa krisis. Yaa, karena <em>public relations <\/em>merupakan salah satu strategi yang dapat minim <em>cost <\/em>dan <em>budget.<\/em><\/p>\n<p>Salah satu alat yang sangat akrab dalam dunia kehumasan adalah <em>Press Release <\/em>atau siaran pers. Bagi teman- teman yang tertarik dengan dunia ke-<em>public relations-an <\/em>berikut ini adalah beberapa tips praktis yang dapat langsung dipraktikan dalam menyusun siaran pers dengan efektif dan efisien; <strong>Pilihlah judul berita yang \u201ceye cacther\u201d, <\/strong>maksudnya buatlah judul semenarik mungkin agar menarik perhatian para wartawan dan membuat wartawan penasaran ingin mencari tahu berita tersebut; <strong>mulailah dengan paragraf yang jelas, ringkas dan padat, <\/strong>karena paragraf awal sangat menentukan minat <em>audience <\/em>untuk terus membaca <em>release <\/em>tersebut; <strong>5W+1H<\/strong>, merupakan prinsip dasar dalam jurnalistik yang juga wajib dipatuhi dalam menyusun <em>press release <\/em>yang baik dan benar; <strong><em>contact person, <\/em><\/strong>jangan lupa sertakan kontak yang dapat dihubungi oleh awak media untuk mengkonfirmasi dan mencari tahu terkait <em>release <\/em>yang dibuat; <strong>beri <em>hastag <\/em>sebagai penutup <em>release <\/em>yang dibuat, <\/strong><em>hastag <\/em>dapat membantu algoritme pencarian secara digital.<\/p>\n<p>Lalu apa yang sebaiknya dihindari saat menyusun siaran pers adalah; <strong>jangan mem-<em>blast press release <\/em>yang sama ke semua media, <\/strong>tujukan <em>release <\/em>secara spesifik kepada awak media yang akan meliput aktifitas perusahaan. Kemudian <em>last but not least <\/em><strong>jangan pernah mengirim <em>release <\/em>dengan format JPEG atau PDF,<\/strong> karena akan menyulitkan secara redaksional di masing-masing media. Gunakan format doc. atau plain text untuk memudahkan proses editing secara redaksional jika dalam bentuk lampiran. Namun usahakan <em>press release <\/em>dikirim dalam bentuk <em>body text <\/em>dalam email agar memudahkan awak media membaca dengan cepat isi <em>press release.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public relations memiliki fungsi yang sangat strategis dalam suatu perusahaan. Salah satu fungsi kehumasan atau public relations adalah menjaga, membangun dan mengelola reputasi perusahaan. Bahkan ada suatu quotes yang disampaikan oleh CEO and Founder Microsoft, Bill Gates yang mengatakan \u201cIf I was down in my last dollars, I would spent it on public relations\u201d. Pernyataan [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","hentry","category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"og:description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-12T07:41:07+00:00\" \/>\n<meta name=\"author\" content=\"hmmalang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hmmalang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\"},\"author\":{\"name\":\"hmmalang\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\"},\"headline\":\"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release\",\"datePublished\":\"2018-07-12T07:41:07+00:00\",\"dateModified\":\"2018-07-12T07:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\",\"name\":\"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\"},\"datePublished\":\"2018-07-12T07:41:07+00:00\",\"dateModified\":\"2018-07-12T07:41:07+00:00\",\"description\":\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/malang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"name\":\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"description\":\"BINUS UNIVERSITY\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/malang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\",\"name\":\"hmmalang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"caption\":\"hmmalang\"},\"url\":\"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/","og_locale":"en_US","og_type":"article","og_title":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","og_description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","og_url":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/","og_site_name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","article_published_time":"2018-07-12T07:41:07+00:00","author":"hmmalang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hmmalang","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/"},"author":{"name":"hmmalang","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae"},"headline":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release","datePublished":"2018-07-12T07:41:07+00:00","dateModified":"2018-07-12T07:41:07+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/"},"wordCount":334,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"articleSection":["Public Relations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/","url":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/","name":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/#website"},"datePublished":"2018-07-12T07:41:07+00:00","dateModified":"2018-07-12T07:41:07+00:00","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/for-public-relations-allert-do-and-donts-dalam-menyusun-press-release\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/malang\/"},{"@type":"ListItem","position":2,"name":"For Public Relations Allert; Do and Don\u2019ts dalam Menyusun Press Release"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/malang\/#website","url":"https:\/\/binus.ac.id\/malang\/","name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS UNIVERSITY","publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/malang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/malang\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/malang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae","name":"hmmalang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","caption":"hmmalang"},"url":"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/comments?post=3265"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3265\/revisions"}],"predecessor-version":[{"id":3268,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3265\/revisions\/3268"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/media?parent=3265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/categories?post=3265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/tags?post=3265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}