{"id":3250,"date":"2018-07-12T14:32:06","date_gmt":"2018-07-12T07:32:06","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=3250"},"modified":"2019-10-28T17:59:11","modified_gmt":"2019-10-28T10:59:11","slug":"beriklan-di-era-digital-world","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/","title":{"rendered":"Beriklan di Era Digital World"},"content":{"rendered":"<p style=\"text-align: justify\">Iklan merupakan salah bentuk komunikasi persuasif yang berfungsi menciptakan dan mengubah persepsi\u00a0 atau citra suatu objek. Semua pelaku usaha dari pelaku bisnis retail sampai pelaku usaha kecil dan mikro tentu beriklan untuk mempromosikan produk dan <em>brand <\/em>mereka.\u00a0 Memasuki era digital dimana bermunculan berbagai <em>platform social media <\/em>dan juga cara beriklan yang tidak hanya mengandalkan media <em>mainstream, <\/em>namun pelaku usaha mulai mencoba untuk memanfaatkan kanal digital\u00a0 sebagai medium beriklan. Secara biaya memang memasang iklan yang sifatnya digital jauh lebih murah dibandingkan beriklan di media konvensional, namun perlu diperhatikan saat memilih media yang tepat untuk beriklan apakah media tersebut sesuai dan diakses oleh target market. Salah satu contoh beberapa perusahaan <em>market place <\/em>seperti tokopedia, <em>shopee, <\/em>bukalapak dan lainnya menggunakan strategi beriklan yang cukup agresif di media televisi dengan <em>budget <\/em>yang tinggi meskipun <em>core business <\/em>mereka digital bisnis. Hal tersebut dapat disimpulkan bahwa pilihan media beriklan sangat tergantung dari target market perusahaan <em>market place <\/em>yang sebagian besar masih mengakses media konvensional. Beberapa <em>brand consumer goods<\/em> lainnya seperti <em>Loreal, Dove, Lifeboy, <\/em>dan lainnya mulai memainkan strategi multi <em>platform <\/em>dalam beriklan, kanal digital seperti <em>youtube<\/em> dan <em>facebook. <\/em>Tidak heran jika saat kita sedang asyik <em>streaming <\/em>video, diawal atau pertengahan video selalu muncul video ads. Mereka menyadari meskipun produk mereka bersifat <em>mass product <\/em>yang masih mengandalkan penjualan secara <em>offline, <\/em>namun jika dilihat secara <em>consumer journey <\/em>target market mereka sudah mulai beralih ke media digital.<\/p>\n<p style=\"text-align: justify\">Perkembangan digital <em>platform <\/em>juga mulai diiringi semakin berkembangnya konten beriklan yang saat ini banyak ditemukan dalam digital <em>platform <\/em>seperti <em>youtube <\/em>dan <em>facebook <\/em>yang disebut dengan <em>story content promotion. <\/em>Dalam <em>story content promotion, <\/em>konten yang dibuat lebih pada sebuah story yang memiliki alur cerita yang dibangun, penokohan, dan lebih bersifat <em>soft promotion, <\/em>tidak terlalu menonjolkan spesifikasi produk. Namun kekuatan utamanya untuk menciptakan <em>emotional attachment <\/em>target market dari suatu produk dan <em>brand. <\/em>Beberapa <em>brand<\/em> yang membuat <em>content story <\/em>seperti Line, mengungkapkan bahwa <em>goals <\/em>utamanya adalah menciptakan <em>awereness <\/em>untuk <em>feature <\/em>product mereka supaya mudah diingat dibenak <em>audience. <\/em>Sama seperti iklan produksi negara Thailand, Singapore dan Amerika Serikat yang menerapkan strategi <em>story content. <\/em>Lalu apakah semua produsen atau pengelola <em>brand <\/em>sudah beralih ke <em>online platform? <\/em>Bagaimana dengan eksistensi media konvensional seperti televisi, radio, koran dan majalah? Masihkah media konvensional menjadi pilhan yang efektif bagi pebisnis untuk beriklan? (<em>to be continue)<\/em><\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>Iklan merupakan salah bentuk komunikasi persuasif yang berfungsi menciptakan dan mengubah persepsi\u00a0 atau citra suatu objek. Semua pelaku usaha dari pelaku bisnis retail sampai pelaku usaha kecil dan mikro tentu beriklan untuk mempromosikan produk dan brand mereka.\u00a0 Memasuki era digital dimana bermunculan berbagai platform social media dan juga cara beriklan yang tidak hanya mengandalkan media [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","hentry","category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"og:description\" content=\"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-12T07:32:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-28T10:59:11+00:00\" \/>\n<meta name=\"author\" content=\"hmmalang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hmmalang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\"},\"author\":{\"name\":\"hmmalang\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\"},\"headline\":\"Beriklan di Era Digital World\",\"datePublished\":\"2018-07-12T07:32:06+00:00\",\"dateModified\":\"2019-10-28T10:59:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\"},\"wordCount\":379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\",\"name\":\"Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\"},\"datePublished\":\"2018-07-12T07:32:06+00:00\",\"dateModified\":\"2019-10-28T10:59:11+00:00\",\"description\":\"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/malang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beriklan di Era Digital World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"name\":\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"description\":\"BINUS UNIVERSITY\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/malang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae\",\"name\":\"hmmalang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g\",\"caption\":\"hmmalang\"},\"url\":\"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/","og_locale":"en_US","og_type":"article","og_title":"Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","og_description":"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?","og_url":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/","og_site_name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","article_published_time":"2018-07-12T07:32:06+00:00","article_modified_time":"2019-10-28T10:59:11+00:00","author":"hmmalang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hmmalang","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/"},"author":{"name":"hmmalang","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae"},"headline":"Beriklan di Era Digital World","datePublished":"2018-07-12T07:32:06+00:00","dateModified":"2019-10-28T10:59:11+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/"},"wordCount":379,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"articleSection":["Public Relations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/","url":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/","name":"Beriklan di Era Digital World | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/#website"},"datePublished":"2018-07-12T07:32:06+00:00","dateModified":"2019-10-28T10:59:11+00:00","description":"Era Digital seperti sekarang ini mampu merubah berbagai hal, salah satunya cara beriklan. Lalu seperti apa cara beriklan yang cocok di Era Digital ?","breadcrumb":{"@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/malang\/2018\/07\/beriklan-di-era-digital-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/malang\/"},{"@type":"ListItem","position":2,"name":"Beriklan di Era Digital World"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/malang\/#website","url":"https:\/\/binus.ac.id\/malang\/","name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS UNIVERSITY","publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/malang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/malang\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/malang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/f9a5ba64b58af11fead4b332ac760bae","name":"hmmalang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7eeae1893b83c246fd5d16b734b107f0d7420a815f3f7c69ffe9417d2bd23db5?s=96&d=mm&r=g","caption":"hmmalang"},"url":"https:\/\/binus.ac.id\/malang\/author\/hmmalang\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/comments?post=3250"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3250\/revisions"}],"predecessor-version":[{"id":6157,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/3250\/revisions\/6157"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/media?parent=3250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/categories?post=3250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/tags?post=3250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}