{"id":3172,"date":"2018-07-12T12:27:45","date_gmt":"2018-07-12T05:27:45","guid":{"rendered":"http:\/\/binus.ac.id\/malang\/?p=3172"},"modified":"2018-07-12T12:27:45","modified_gmt":"2018-07-12T05:27:45","slug":"digital-disruption-challenge-or-opportunity","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2018\/07\/digital-disruption-challenge-or-opportunity\/","title":{"rendered":"Digital Disruption: Challenge or Opportunity ?"},"content":{"rendered":"<p>Oleh: Frederik Gasa, S.IP., M.Si.<\/p>\n<p><em>\u201cDigital is happening now because of the perfect storm of low-cost communications, computer device \u201cat the edge\u201d and sensors\u201d<\/em> <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Tidak bisa dipungkiri bahwa segala aktifitas manusia modern digerakan oleh teknologi digital. Teknologi menjadi pilar utama yang meyokong kehidupan manusia. Kita menghabiskan waktu kurang lebih 5-6 jam perhari bersama <em>gadget<\/em> untuk bermacam-macam aktivitas; main <em>mobile legend, <\/em>belanja di <em>Tokopedia<\/em> atau <em>Shopee<\/em>, memesan <em>Go-Jek <\/em>atau <em>Grab<\/em> dan atau menonton review hasil pertandingan Liga Champions di <em>Youtube<\/em>. Digitalisasi mutlak dan urgen, tak terpisahkan dari peradaban manusia saat ini, akan tetapi adapula dampak lain yang dirasakan &#8211; paling tidak bagi \u201c<em>people <\/em>zaman <em>old\u201d <\/em>yang masih relatif konvensional. \u00a0Teknologi digital tidak sekadar candu, tetapi juga menjadi gangguan (<em>disruption<\/em>).<\/p>\n<p><em>Digital disruption <\/em>secara sederhana didefinisikan sebagai sebuah kondisi dimana digitalisasi merambah seluruh dimensi kehidupan manusia dan mengubah berbagai hal atau cara hidup lama. Konsep <em>digital disruption <\/em>paling mudah dipahami manakala kita mengamati dan menyadari bagaimana perubahan persebaran dan konsumsi informasi, bagaimana ia diproduksi, didistribusi dan akhirnya dikonsumsi oleh khalayak (<em>audience<\/em>). Milenial tidak perlu lagi menyediakan waktu khusus untuk duduk dan membaca koran atau majalah, yang ia butuhkan adalah paket internet atau <em>Wifi <\/em>untuk mengetahui peristiwa atau kejadian apa yang sedang <em>hits <\/em>diperbincangkan orang banyak. Polanya sudah berubah. Konvergensi media bermuara pada <em>simplicity <\/em>dan efektifitas pencarian informasi karena hanya dengan <em>handphone <\/em>orang mampu menemukan banyak hal, yang tentu saja lintas batas sifatnya. Lalu bagaimana dengan industri media yang diamini sebagai sumber berita? Seperti apa nasib dunia pertelevisian di tengah masifnya orang yang eksodus ke <em>Youtube<\/em>?<\/p>\n<p>Tanggal 23 Maret 2018, Bapak Arief, <em>VP Business Strategy<\/em> CNN Indonesia saat memberikan <em>sharing<\/em> kepada mahasiswa BINUS @Malang, dengan begitu lugas namun tetap mudah dipahami menjawab kegilisahan ini. Menurutnya, industri media harus berbenah. Target pasar, dalam hal ini adalah khalayak, dikuasai oleh Gen Y dan Gen Z yang kurang <em>aware <\/em>lagi dengan media konvensional. Faktanya, periode 2014-2016 ada banyak media cetak di Indonesia yang \u201cmati\u201d, diantaranya\u00a0 Tabloid Gaul, Harian Jurnal Nasional, Soccer, Koran Tempo Minggu, Jakarta Globe, Majalah Cita Cinta, dan masih banyak lagi. Bagi kelompok Gen Y dan Gen Z, <em>newsfeed <\/em>di LINE atau <em>timeline<\/em> Instagram adalah sumber informasi mereka. Konsekuensinya, strategi media dibenah. Kombinasi medium <em>offline <\/em>dan <em>online<\/em> menjadi pilihan yang paling rasional untuk bertahan hidup.<\/p>\n<p><em>Digital disruption <\/em>menjadi sebuah \u201cgangguan\u201d yang \u201cmengasikan\u201d dan sekaligus \u201cmotifatif\u201d. Peluang karir, terutama bagi kaum muda, terbuka sangat luas. Berpenghasilan puluhan hingga jutaan rupiah tidak harus melalui <em>kerja kantoran. <\/em>Cukup dengan kamera DSLR atau bahkan kamera <em>handphone <\/em>dan narasi atau kisah yang \u201cgurih\u201d mampu menarik perhatian khalayak sehingga pada akhirnya ada <em>reward <\/em>yang diperoleh. Walau demikian, hal ini juga menjadi kekhwatiran para pemilik media yang terancam kehilangan khalayak. Bukan tidak mungkin, jika tidak mampu menyiasatinya dengan strategi bisnis yang <em>pas <\/em>maka akan gulung tikar juga.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> https:\/\/h20195.www2.hpe.com\/V2\/GetPDF.aspx\/4AA6-7153ENW.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh: Frederik Gasa, S.IP., M.Si. \u201cDigital is happening now because of the perfect storm of low-cost communications, computer device \u201cat the edge\u201d and sensors\u201d [1] &nbsp; Tidak bisa dipungkiri bahwa segala aktifitas manusia modern digerakan oleh teknologi digital. Teknologi menjadi pilar utama yang meyokong kehidupan manusia. Kita menghabiskan waktu kurang lebih 5-6 jam perhari bersama [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3172","post","type-post","status-publish","format-standard","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Disruption: Challenge or Opportunity ? | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2018\/07\/digital-disruption-challenge-or-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Disruption: Challenge or Opportunity ? 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