{"id":13825,"date":"2025-09-02T15:50:40","date_gmt":"2025-09-02T08:50:40","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=13825"},"modified":"2025-09-08T13:59:23","modified_gmt":"2025-09-08T06:59:23","slug":"binus-malang-luncurkan-program-digital-communication-untuk-cetak-digital-technopreneur-generation","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2025\/09\/binus-malang-luncurkan-program-digital-communication-untuk-cetak-digital-technopreneur-generation\/","title":{"rendered":"BINUS @Malang Luncurkan Program Digital Communication untuk Cetak Digital Technopreneur Generation"},"content":{"rendered":"

\"BINUS<\/p>\n

Malang, 23 Juli 2025<\/b> \u2014 Di tengah pertumbuhan industri kreatif dan digital di Jawa Timur, kebutuhan akan talenta komunikasi yang adaptif, strategis, dan berbasis teknologi menjadi semakin penting. Perusahaan, UMKM, hingga startup berlomba membangun kehadiran digital tidak hanya untuk eksistensi, tetapi untuk menjangkau audiens secara efektif, personal, dan berdampak.<\/span><\/p>\n

Lanskap ini semakin kompleks dengan hadirnya algoritma media sosial, kecerdasan buatan (AI) dalam produksi konten, serta data sebagai dasar pengambilan keputusan. Di tengah dinamika ini, kemampuan untuk berkomunikasi secara cerdas dan etis menjadi kompetensi kunci yang sangat dibutuhkan.<\/span><\/p>\n

Sebagai respons terhadap tantangan tersebut, BINUS @Malang secara resmi meluncurkan program Digital Communication pada 23 Juli 2025, bertempat di Aula BINUS @Malang. Peluncuran ini dikemas dalam acara Studium Generale yang menghadirkan dua praktisi industri sebagai narasumber inspiratif: Danang Giri, content creator serta Lanang Agung, Head of Community, Founding Team Sarana AI dan Founder Tombol Start Media.<\/span><\/p>\n

\"BINUS<\/p>\n

Peluncuran ini memperkuat komitmen BINUS<\/a> @Malang sebagai Digital Technopreneur Campus, sebuah kampus yang berfokus menciptakan lulusan yang tidak hanya siap kerja, tetapi juga mampu menciptakan solusi, berinovasi, dan memimpin di industri digital. Program ini menjadi bagian dari misi besar BINUS @Malang dalam mencetak Digital Technopreneur Generation generasi muda yang kreatif, melek teknologi, dan mampu membangun dampak melalui komunikasi digital yang strategis.<\/span><\/h2>\n

“Melalui peluncuran ini, BINUS @Malang memperkuat peran sebagai Digital Technopreneur Campus mencetak generasi yang bukan hanya pengguna teknologi, tetapi pencipta solusi di dalamnya,” ujar Dr. Robertus Tang Herman, S.E., M.M., Direktur Kampus BINUS @Malang.<\/span><\/p>\n

Program ini dirancang untuk membekali mahasiswa dengan keterampilan merancang, memproduksi, dan mengelola komunikasi digital lintas platform berbasis data dan teknologi. Kurikulumnya mencakup pembuatan video pendek, infografik interaktif, storytelling berbasis AI, hingga penggunaan alat analitik dan social listening.<\/span><\/p>\n

\"BINUS<\/p>\n

“Kami ingin menyiapkan lulusan yang tidak hanya mahir membuat konten, tetapi juga mampu memahami audiens, membaca tren digital, dan bertindak secara etis dalam ruang komunikasi yang terus berkembang,” ungkap Dr. Yanti, S.Kom., M.M., Dekan Faculty of Digital Communication and Hotel & Tourism.<\/span><\/p>\n

Program ini juga terintegrasi dengan program 2,5 Tahun Kuliah, Siap Berkarier yang memungkinkan mahasiswa untuk #MulaiLebihAwal menggapai karier melalui Enrichment Program di tahun ketiga, melalui jalur seperti internship industri, riset, community development, atau entrepreneurship.<\/span><\/p>\n

\u201cDigital Communication adalah program yang relevan dengan kebutuhan industri hari ini. Mahasiswa kami akan belajar langsung dari praktisi, menggunakan tools digital terkini, dan mengasah kemampuan berpikir kritis serta kreatif,\u201d jelas Frederik Masri Gasa, S.IP., M.Si., Head of Digital Communication program.<\/span><\/h3>\n

Dengan dibukanya program ini, BINUS @Malang berharap dapat berkontribusi aktif dalam mencetak lulusan yang tidak hanya mampu mengikuti perkembangan dunia komunikasi digital, tetapi juga menjadi inisiator perubahan di dalamnya. Melalui pendidikan berbasis teknologi, industri, dan nilai technopreneurship, BINUS @Malang mendorong lahirnya Digital Technopreneur Generation yang siap memimpin transformasi digital di Indonesia dan global. Baca liputan lengkap peluncuran Program Digital Communication BINUS @Malang di Kapanlagi.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Malang, 23 Juli 2025 \u2014 Di tengah pertumbuhan industri kreatif dan digital di Jawa Timur, kebutuhan akan talenta komunikasi yang adaptif, strategis, dan berbasis teknologi menjadi semakin penting. Perusahaan, UMKM, hingga startup berlomba membangun kehadiran digital tidak hanya untuk eksistensi, tetapi untuk menjangkau audiens secara efektif, personal, dan berdampak. Lanskap ini semakin kompleks dengan hadirnya […]<\/p>\n","protected":false},"author":2,"featured_media":13827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDigital Communication, Program Baru dari BINUS @Malang<\/title>\n<meta name=\"description\" content=\"Digital Communication adalah program yang relevan dengan kebutuhan industri hari ini. 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