{"id":13593,"date":"2025-06-06T21:48:01","date_gmt":"2025-06-06T14:48:01","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=13593"},"modified":"2025-06-10T22:05:15","modified_gmt":"2025-06-10T15:05:15","slug":"binus-dorong-transformasi-digital-layanan-publik-dan-umkm-labuan-bajo-melalui-pelatihan-ai-branding","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2025\/06\/binus-dorong-transformasi-digital-layanan-publik-dan-umkm-labuan-bajo-melalui-pelatihan-ai-branding\/","title":{"rendered":"BINUS Dorong Transformasi Digital Layanan Publik dan UMKM Labuan Bajo melalui Pelatihan AI & Branding"},"content":{"rendered":"

\"BINUS<\/p>\n

Labuan Bajo, 14\u201316 Mei 2025 \u2013 <\/b>Sebagai salah satu destinasi pariwisata premium prioritas nasional, Labuan Bajo tidak hanya membutuhkan infrastruktur fisik yang mumpuni, tetapi juga peningkatan kapasitas SDM, pelayanan publik yang profesional, serta penguatan sektor UMKM sebagai penopang ekonomi lokal. Dalam rangka mendukung visi tersebut, BINUS University melaksanakan Proyek Inisiatif bertajuk \u201cPeningkatan Kualitas Sektor UMKM dan Komunitas sebagai Strategi Unggulan Wisata Premium Labuan Bajo.\u201d<\/span><\/span><\/h3>\n

Kegiatan ini merupakan kelanjutan dari program tahun sebelumnya, yang kini diperluas cakupannya dengan melibatkan penguatan sektor UMKM dan peningkatan kapasitas pimpinan Organisasi Perangkat Daerah (OPD) di Kabupaten Manggarai Barat.<\/span><\/p>\n

Selama tiga hari, tim dosen dari BINUS University yang dipimpin oleh Frederik Masri Gasa (Head of Communication Study Program) melaksanakan serangkaian pelatihan, pendampingan, dan forum diskusi bersama berbagai pihak strategis, termasuk UMKM lokal, Perumda pengelola wisata, Keuskupan, serta para kepala dinas pemerintah daerah. Kegiatan ini merupakan tindak lanjut dari kerja sama resmi antara BINUS University dan Pemerintah Daerah Kabupaten Manggarai Barat, yang bertujuan menjadikan Labuan Bajo sebagai daerah binaan dalam pengembangan digitalisasi dan pemberdayaan ekonomi rakyat.<\/span><\/p>\n

\"BINUS<\/p>\n

Aktivitas mencakup pelatihan pengelolaan keuangan dan optimalisasi media sosial untuk UMKM, pelatihan public speaking bagi staf Perumda Bidadari, diskusi pengembangan ekonomi hortikultura dengan Keuskupan Manggarai Barat, serta pelatihan pemanfaatan Artificial Intelligence (AI) dalam pelayanan publik bagi para kepala dinas.<\/span><\/p>\n

Frederik Masri Gasa, Ketua Tim Proyek Inisiatif, menyampaikan, <\/span>\u201cMelalui kegiatan ini diharapkan agar BINUS dapat memberikan dampak positif bagi pemerintah dan masyarakat di Labuan Bajo. BINUS akan terus mendorong agar Labuan Bajo dapat menjadi daerah yang semakin maju dalam hal digitalisasi pelayanan dan sektor usaha mikro, kecil dan menengah.\u201d<\/span><\/i><\/p>\n

Dr. Robertus Tang Herman, S.E., M.M., Campus Director BINUS @Malang<\/a>, menegaskan bahwa kegiatan ini mencerminkan semangat BINUS sebagai institusi pendidikan yang aktif menjalin kolaborasi strategis dengan daerah. <\/span>\u201cInisiatif ini menunjukkan komitmen kami untuk tidak hanya membina mahasiswa di kampus, tetapi juga memberdayakan masyarakat melalui kolaborasi nyata dengan pemerintah daerah. Labuan Bajo memiliki potensi besar sebagai destinasi premium, dan BINUS hadir untuk turut mengakselerasi transformasinya melalui inovasi, pelatihan, dan pendampingan berbasis keilmuan,\u201d<\/span><\/i> ujarnya.<\/span><\/p>\n

Sekretaris Daerah Kabupaten Manggarai Barat, Petrus D. H. Heri, turut mengapresiasi kegiatan ini. <\/span>\u201cKegiatan ini sangat penting untuk meningkatkan kapasitas aparatur sipil negara (ASN) di Manggarai Barat. Dengan pengenalan teknologi AI, kami berharap pelayanan publik dapat menjadi lebih efektif dan efisien, sejalan dengan visi \u2018Mabar Mantap\u2019 yang kami usung,\u201d<\/span><\/i> ujarnya, dikutip dari portal resmi infomabar.manggaraibaratkab.go.id.<\/span><\/h4>\n

BINUS University meyakini bahwa pembangunan daerah tidak hanya bergantung pada infrastruktur, tetapi juga pada pemberdayaan manusia dan kolaborasi antarsektor. Melalui proyek inisiatif ini, BINUS mempertegas posisinya sebagai mitra strategis dalam mendorong transformasi digital dan sosial-ekonomi di daerah potensial seperti Labuan Bajo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Labuan Bajo, 14\u201316 Mei 2025 \u2013 Sebagai salah satu destinasi pariwisata premium prioritas nasional, Labuan Bajo tidak hanya membutuhkan infrastruktur fisik yang mumpuni, tetapi juga peningkatan kapasitas SDM, pelayanan publik yang profesional, serta penguatan sektor UMKM sebagai penopang ekonomi lokal. Dalam rangka mendukung visi tersebut, BINUS University melaksanakan Proyek Inisiatif bertajuk \u201cPeningkatan Kualitas Sektor UMKM […]<\/p>\n","protected":false},"author":2,"featured_media":13595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nBINUS Dorong Transformasi Digital Layanan Publik dan UMKM Labuan Bajo melalui Pelatihan AI & Branding | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS Dorong Transformasi Digital Layanan Publik dan UMKM Labuan Bajo melalui Pelatihan AI & Branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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